TOU324 Assignment: Events, Policy & Evaluation
Module / Subject / School:
TOU324: Events, Policy & Evaluation
Murdoch University
What we score:
79%
Requirements:Â
This exam requires you to write a paper based on a case scenario of a client, the Academic Chair of the Murdoch
University Tourism and Events Program (MUT&EP). You are tasked to submit a bid for the Open Day event (total 1500 words) that encapsulates the vision of MUT&EP and will attract students to the degree by highlighting the employability of our graduates.
Our Writer’s CommentÂ
This exam requires students to step into a professional consultancy role, producing a bid proposal that balances strategic thinking, academic grounding, and practical event planning. From a marker’s perspective, strong submissions clearly demonstrate how the proposed Open Day event aligns with graduate employability, Murdoch University’s vision, and the TEFI values-based principles embedded in the Tourism and Events programme.
A common issue we see is treating the bid as a generic event plan. High-scoring responses instead frame every section—desired outcomes, activities, policies, risk management, and evaluation. Around a single, coherent objective: showcasing the employability and professional readiness of MUT&E graduates. Clarity, feasibility, and measurable outcomes are critical, especially when discussing evaluation techniques and risk management.
General Tips to Improve Your Score
Think like a consultant, not a student
Write as if you are submitting a real bid to a client, using professional and persuasive language.
Align every section to employability
Activities, outcomes, and evaluation methods should all reinforce how the event highlights graduate skills and industry readiness.
Use measurable outcomes
Clearly define what success looks like and how it will be evaluated.
Demonstrate policy awareness
Show understanding of public policy, university policy, and event management policy in a practical context.
Address risk realistically
Go beyond generic risks by proposing clear mitigation and contingency strategies.
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