SOC365: (Popular Culture) Applying your understanding of concepts learnt from the course, discuss whether or not Barbie could be considered a ‘feminist’ movie.

Module / Subject / School:

SOC365: Popular Culture

Requirements:

(a) Although many movie reviewers and cinemagoers have associated Barbie with its feminist themes, Robbie Brenner, the executive producer of Mattel Films, the company behind Barbie, was hesitant to call it a ‘feminist movie’. Applying your understanding of concepts learnt from the course, discuss whether or not Barbie could be considered a ‘feminist’ movie. (60 marks)

(b) How do movies like Barbie inspire consumerist trends? Using relevant concepts learnt from the course, explain why such trends can be problematic to consumers and society. (40 marks)

What we score:

72%

Our Writer’s Comment

For the first part, where you discuss whether “Barbie” can be considered a feminist movie, make sure you clearly define what you mean by “feminist.” Use concepts from the course to support your definition, and then apply those concepts directly to the film. Consider both sides of the argument—how the movie might align with feminist ideals, as well as why the executive producer might hesitate to label it as such. This balanced approach will show that you’re critically engaging with the material, which is key to earning higher marks.

In the second part of the question, where you discuss how movies like “Barbie” inspire consumerist trends, use specific examples to illustrate your points. Think about how the film has been marketed and the merchandise that has been associated with it. Use the course concepts to explain why these trends might be problematic, not just from an economic standpoint, but also in terms of their impact on societal values and consumer behavior.

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