SM9689 Assignment: Responsible Strategy

Module / Subject / School:

SM9689: Responsible Strategy

Northumbria University

What we score:

84%

Requirements: 

This assignment requires you to complete two (2) parts.

For Part 1, you are required to produce a 2000-word (+/-10%) report. Select a company from the list of companies provided on the module eLP. Evaluate the strategic development of your selected organisation through the corporate social responsibility and sustainability lens using a range of suitable frameworks introduced and discussed throughout the course of the module. 

For Part 2, you are required to prepare a group presentation. In a group of (3-5 people), you are required to prepare a 10 minute recorded presentation. You will be required to conduct research into your selected organisation and prepare a plan of how the organisation can develop and integrate or improve its CSR in one of its business functions. 

Our Writer’s Comment 

This assignment evaluates your ability to conduct a rigorous strategic analysis through a responsibility and sustainability lens, rather than producing a traditional strategy report. High-scoring submissions demonstrate a strong command of strategic management frameworks, clear understanding of CSR and corporate social irresponsibility (CSIR), and the ability to integrate these perspectives into a coherent assessment of the organisation’s long-term direction.

A frequent weakness we observe is treating frameworks mechanically. Strong papers use tools such as the Three Horizons model, value chain analysis, RBV, stakeholder theory, and SAF criteria as analytical lenses—not as checklists. Markers also pay close attention to how convincingly students assess past CSIR incidents and stakeholder impacts, particularly the depth of evaluation around rectification efforts and relationship rebuilding.

General Tips to Improve Your Score

• Choose your company strategically
  Select an organisation with sufficient public data on sustainability, CSR reporting, and past controversies.

• Follow the required structure strictly
  Each section is heavily weighted and assessed independently.

• Be critical, not descriptive
  Evaluate strategic intent, trade-offs, and shortcomings rather than restating company claims.

• Use CSIR meaningfully
  Discuss real misconduct cases, affected stakeholders, and adequacy of corrective actions.

• Integrate frameworks, don’t stack them
  Show how theories complement each other within your analysis.

• Ensure recommendations pass SAF criteria
  They must be realistic, acceptable to stakeholders, and feasible in practice.

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