NX9524: (Digital Business) Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation.

Module / Subject / School:

NX9524: Digital Business

Requirements:

1. (75 marks): Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas:

Opportunities and challenges that the chosen organisation faces when utilising digital channels (MLO1);
The roles that different business functions (e.g. marketing, finance, HR etc.) have played in the organisation’s attempt to deliver a successful digital operation (MLO2);
Issues surrounding customer privacy and security that the chosen organisation may face when engaging in digital business (MLO4).

2. (25 marks): Students are required to write a 500-words self-reflective essay and summary based upon their infographic which, using supporting evidence, will:

Identify and discuss the single biggest challenge their chosen organisation faces when doing business digitally;
Provide two recommendations for how the organisations can tackle this challenge moving forward.

What we score:

73%

Our Writer’s Comment

Digital Business, the key is to focus on clarity, creativity, and critical thinking.

For the infographic, start by selecting a real organization that has a significant digital presence. Make sure the company you choose has enough publicly available information on its digital operations, as this will help you provide well-supported insights.

When discussing the opportunities and challenges (MLO1), be specific. Highlight key opportunities like expanding market reach or improving customer engagement through digital channels, and discuss challenges such as maintaining brand consistency or navigating digital competition. Use concise text and visuals to make these points clear and engaging.

For MLO2, explore how different business functions contribute to the digital strategy. For example, you might discuss how marketing leverages data analytics for targeted campaigns, or how HR is adapting to recruit talent with digital skills. Show how these functions work together to create a cohesive digital operation.

In addressing MLO4, customer privacy and security, identify specific issues the organization faces, such as data breaches or compliance with privacy regulations. Use visuals to explain these complex issues in an easily digestible way.

For the self-reflective essay, identify the biggest digital challenge your chosen organization faces. This could be something like staying ahead of technological advancements or managing customer data securely. Be sure to use supporting evidence to justify why this is the most significant challenge.

Then, provide two actionable recommendations for how the organization can address this challenge. These should be realistic and based on your analysis, demonstrating your ability to apply theoretical concepts to real-world problems.

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Sample Assignment

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