MTKG1103: (Marketing Communication Strategy) In this assessment you will be undertaking the role of a consultant who will produce a marketing communications report for your client.

Module / Subject / School:

MTKG1103: Marketing Communication Strategy

RMIT University

Requirements: 

Overview

In this assessment you will be undertaking the role of a consultant who will produce a marketing communications report for your client. You will provide the client with strategic marketing insights, in the form of a report, that will guide the noted brand’s commercial success in the designated market as well as contribute to building desirable and valuable brand equity.

The purpose of this assessment is to develop your capacity to analyse marketing communication challenges faced by brands; build your skills in applying integrated marketing communications theories and practices to inform business decisions that address those challenges; and enhance your ability to write your analysis, findings and recommendations as a professional, concise and persuasive business report. These are very real scenarios and processes utilised in contemporary marketing practice.

This assessment requires you to identify the key marketing communication issues and apply critical analysis and relevant theoretical knowledge to resolve those issues for the stated brand and present contextually appropriate marketing communication strategies and tactics that build brand equity.

Accessing the Case

Access to the case will be provided by the end of Week 2. To access the case, you simply click the link provided in the Assessment 1: Marketing communication strategy report page in Canvas. There is no need to log-in, the link will take you directly to the case and allow you to download the PDF. This case has been procured for your academic use in this course only. It is not permitted for you to post, share or otherwise distribute the case after you have downloaded it.

What we score:

77%

Our Writer’s Comment 

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

1. Start with a Strong Introduction

As a consultant, the introduction to your report needs to set the stage. Clearly outline the key marketing communication issues that the brand is facing. It’s important to be concise but specific—show that you understand the brand’s current situation, challenges, and the market context. Explain why these issues matter and how they impact brand equity.

A strong introduction gives your client confidence that you’ve fully grasped the problem before diving into your analysis.

2. Use Integrated Marketing Communication (IMC) Theory

When analyzing the brand’s communication challenges, don’t just describe the issues—apply relevant IMC theories. For example, if the brand is struggling with inconsistent messaging, you can link this to the concept of message integration. Show that you understand how IMC theory directly addresses the brand’s challenges.

The key is to connect theory to practice. Mention how concepts like consistency in messaging, multi-channel strategies, or consumer engagement can help solve the brand’s specific issues. This not only strengthens your analysis but also demonstrates your ability to use theoretical knowledge in real-world scenarios.

3. Deepen Your Analysis

To improve your score, you want to go beyond surface-level analysis. Be critical in your approach. For example, if you’re recommending a social media campaign, ask yourself: Why is this the best approach for this brand, in this market? Consider the competitive landscape, the target audience’s behavior, and current trends in communication channels.

The more you question and critically assess your own recommendations, the more depth your report will have. Use data or research to back up your points—whether it’s insights into consumer behavior or evidence that a particular strategy has worked for similar brands.

4. Strategic Recommendations

Your recommendations should be clear, actionable, and well-justified. Make sure each tactic aligns with the overall strategy and builds brand equity. For instance, if you suggest a new digital advertising strategy, explain how it will increase brand awareness or enhance brand loyalty. You should always link your suggestions back to the brand’s long-term goals.

Also, consider the market context. Does your recommendation take into account local trends, cultural factors, or competitive threats? This kind of strategic thinking shows a deeper understanding of the brand’s unique challenges.

5. Focus on Building Brand Equity

Remember that building brand equity is central to this assignment. So every recommendation you make should clearly tie back to how it will enhance the brand’s value—whether it’s by increasing brand awareness, creating emotional connections, or building consumer loyalty.

Explain how and why your recommendations will strengthen brand equity. For instance, if you suggest improving customer experience through personalized content, link it to how this builds emotional engagement and increases customer lifetime value.

6. Be Professional and Persuasive

Since this is a business report, your writing should be professional, concise, and persuasive. Don’t just present your findings—sell them. Think of yourself as a consultant pitching ideas to a client. Use language that conveys confidence in your solutions, but be careful not to overstate or make unsupported claims. Every recommendation should be grounded in evidence or supported by theory.

Also, make sure your report is well-structured with clear headings and subheadings. This will help your client easily navigate through your analysis and recommendations.

7. Use Visuals to Support Your Points

If you haven’t already, consider using visuals like graphs, charts, or infographics to support your analysis. For example, if you’re suggesting a new media strategy, a simple chart showing the projected impact on brand awareness over time can make your argument more compelling. Visuals can help break up the text and make complex information easier to digest.

8. Conclusion and Next Steps

In your conclusion, summarize your key recommendations and how they address the brand’s challenges. Be sure to emphasize the long-term benefits for the brand’s equity. End with a section on next steps—what should the brand focus on first? This shows that you’re not just offering theory, but also a practical roadmap for implementation.

Final Tips:

• Be specific: Provide concrete examples or case studies where possible.
• Align theory with practice: Use IMC theory to back up your recommendations.
• Keep it professional: Your writing should be clear, persuasive, and business-like.
• Focus on brand equity: Always tie your recommendations back to how they will strengthen the brand.
• Proofread and structure carefully: A well-organized, error-free report reflects professionalism and attention to detail.

By deepening your analysis, making clearer connections between theory and practice, and presenting your recommendations persuasively, you’ll be well on your way to improving your score next time!

Why are we trusted by Singaporean part-time students?

1. Assurance of Academic Success: We are confident in the quality of our work so much so that we offer a 200% money-back guarantee if our work is not of sure-pass quality. This showcases our unwavering commitment to delivering exceptional essays that consistently meet the highest academic standards.
2. Well-Established and Trusted: With a decade of experience in the industry, we have built a strong and reputable presence. Our long-standing track record speaks to our ability to consistently deliver outstanding results. Students can have confidence in our extensive expertise and our proven ability to help bachelor and master’s students excel in their academic pursuits.
3. Strict Confidentiality: We prioritize the confidentiality and privacy of our clients. Students can trust that their personal information and engagement with our service will be treated with the utmost confidentiality and security. We never disclose any client details to third parties.

Sample Assignment

We have done well for this piece, but are unfortunately unable to share with you. Why not have us work on a model assignment for you instead? You can know more about the service here.