MKT6036: This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry
Module / Subject / School:
MKT6036: Emerging Themes
Birmingham City University
This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry. The report should be based on leading-edge (contemporary) marketing research and practice in your chosen sector/industry. There are four elements (tasks) to this assessment:
Task 1: Identify and describe an emerging theme related to one of the following areas (course pathways):
- Marketing Communications (Advertising and Public Relations)
- Sustainable Marketing
- Digital Marketing
- Global Marketing
Task 2: Undertake research into your chosen theme to provide a critical evaluation of the alternate perspectives.
Task 3: Evaluate the potential impact on the chosen sector/industry in relation to one of the following specific aspects: consumer behaviour OR the nature/structure of competition
Task 4: Self Reflection. This section must include:
- How learning gained in this module contributed to your analytical and behavioural skills
- How will you use the learning to future-proof yourself concerning employability
Not only is reflection a highly sought after skill by employers, but by doing this you will understand the context and challenges facing marketers, which will be invaluable to you as you apply for and start your graduate roles.
What we score:
Our Writer’s Comment
A lot of students do not use their time to think about each of the the course pathways that they can select from. One thing that you can do to have an easier time in writing this piece of assignment is to take a few minutes of your time to research about the areas. Once you are confident in one of the course pathways, begin a thorough research and use the concepts and lessons discussed in the module to identify and explain the emerging theme and critically evaluate its alternate perspectives. Once you’ve done these things, you can now assess what possible effects or impact it may have on the industry that you have chosen with respect to consumer behaviour or the nature of competition (you will only have to choose one). After that, review your work before proceeding to the next part with is your reflection. Be sure that you show the things you have learned in the module and its effect on your analytical and behavioural skills, as well as a clear demonstration of how you can use those things that you have learned for you to be continually successful in gaining and maintaining employment.
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