MKT202: (Marketing Management) Illustrate two (2) environmental forces that will likely push Singaporean car owners to switch to EVs.

Module / Subject / School:

MKT202: Marketing Management

Requirements:

1a) Illustrate two (2) environmental forces that will likely push Singaporean car owners to switch to EVs.

1b) The author pointed out that “access to charging is a major concern when it comes to deciding to own an electric vehicle (EV)”. Discuss the motivation and perception processes that could influence Singapore car buyers and outweigh the “major concern”.

What we score:

75%

Our Writer’s Comment

For part 1a, when illustrating the environmental forces, think about both macro and micro factors that could influence Singaporean car owners to switch to electric vehicles (EVs). This might include government policies like incentives for EV ownership or the global shift towards sustainability. Be sure to provide specific examples and explain how these forces directly influence consumer behavior.

In part 1b, when discussing the motivation and perception processes, go beyond just stating the processes. Dive into how they work in the context of EV adoption. For motivation, consider what drives consumers to consider EVs despite concerns—perhaps it’s the desire to be eco-friendly or the long-term cost savings. For perception, think about how car buyers might perceive the benefits of EVs versus the challenges, like access to charging. How can positive perceptions be strengthened to outweigh the concerns?

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