MK9525 Assignment: Digital Business – Models, Marketing and Operations

Module / Subject / School:

MK9525: Digital Business – Models, Marketing and Operations

Northumbria University

What we score:

78%

Requirements: 

This assignment requires you to write a 2000-word report. Particularly, you are asked to write a report for a company of your choice (in any industry) that will include a) an analysis of the (potential) impact that digital technologies (may) have on its operations and b) specific recommendations on the company’s next steps.

Our Writer’s Comment 

This report assesses your ability to evaluate the impact of digital technologies on a real organisation using structured analytical frameworks, rather than simply describing emerging technologies. High-scoring submissions demonstrate clear understanding of how digital technologies shape industry dynamics and firm-level strategy, supported by both academic and credible grey literature.

A common weakness we see is overloading the report with multiple technologies without sufficient depth. Strong papers instead prioritise the most influential digital technologies for the chosen industry, then apply PESTLE, Porter’s Five Forces, and SWOT in a logically connected way. Markers also look closely at whether recommendations are clearly derived from the analysis, feasible in practice, and written in an objective business-report style.

General Tips to Improve Your Score

• Select a suitable company and industry
  Ensure there is sufficient data on digital adoption and industry trends.

• Focus on key digital technologies
  Depth of analysis matters more than listing many technologies.

• Link the frameworks clearly
  PESTLE should inform Porter’s Five Forces, which should then shape the SWOT analysis.

• Explain tables in the main text
  Analytical frameworks should never stand alone without discussion.

• Use grey literature critically
  Industry reports should support, not replace, academic sources.

• Make recommendations actionable
  Clearly link each recommendation back to your analytical findings.

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