MGF3621: ( Organisational Change) The stages you should focus on are: developing the client-consultant relationship, diagnosis, potential actions, plans and strategies, evaluating and institutionalising the change.

Module / Subject / School:

MGF3621: Organisational Change

Monash University

Requirements:

Assignment: Students are required to submit an individually written essay, based on the case, which addresses the question below. See below for the requirements of the essay.

Weighting/Value: This assignment is worth 40% of your final mark for this unit

Word limit: 2000 words (plus or minus 10% allowed)

Presentation requirements: See below.

Estimated return date: Assignments will be returned to students as soon as they have been marked and the final mark recorded.

Rubric: A separate rubric will be available for you to download in Moodle

Lateness penalty: 10% per day. Students should note that a weekend is 2 days and will be treated as such when penalties are calculated. After 10 days late assignments will be accepted but will not be given a mark.

Case Study and Essay question:

The car manufacturing company, AutoTech Industries, has long been recognised for its traditional approach to design and production. In recent years, however, it has struggled to keep up with competitors in terms of technological advancements and market demands such as electric vehicles.

Recognising the need for innovation, the CEO, Brian, appoints Jane, the Research and Development Manager, to spearhead the transition.

You are to take on the role of the external change consultant that Brian contacted and you will adopt an organisational development approach to managing this organisational change intervention.

In your response to this case study, you will need to identify key areas of resistance to the change and their causes. Ensure that you refer to specific examples from the case study to support your points. Using the change management literature (theories, research and business examples) you will need to outline the processes that you and Jane will undertake during the following stages to reduce resistance and effectively implement the innovation. The stages you should focus on are: developing the client-consultant relationship, diagnosis, potential actions, plans and strategies, evaluating and institutionalising the change.

What we score:

72%

Our Writer’s Comment

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

1. Understanding the Role of the Change Consultant

In this case, you’re adopting the role of a change consultant, meaning you need to approach the essay from a professional and strategic perspective. You’re not just analyzing the problem—you’re actively providing solutions and using organizational development theories to guide your recommendations.

2. Identifying Key Areas of Resistance to Change

Start by clearly identifying the key areas of resistance at AutoTech. This might include resistance to technological changes, fear of job displacement due to automation, or even skepticism from employees who are used to traditional methods. For example, line managers may resist the innovation due to a lack of understanding, while production teams may fear their roles will change drastically.

Use change management theories to explain why these resistances occur. For instance, Lewin’s Change Model(unfreezing, changing, refreezing) can help you frame why resistance happens in the “unfreezing” stage. Kotter’s 8-step Change Model or McKinsey’s 7S Framework can help identify deeper structural and cultural resistance.

To score higher, link specific examples from the case to these theories. For instance, if production teams are resistant, explain how fear of the unknown contributes to their resistance and back this up with research on change management and psychology.

3. Developing the Client-Consultant Relationship

Building a strong client-consultant relationship with Jane is crucial for the success of the intervention. Focus on trust, open communication, and clear expectations. You can refer to consulting models like Schein’s Process Consultation to emphasize the importance of collaboration between you and Jane.

To score higher, you’ll want to go beyond just stating the need for a relationship—discuss how you’ll build it. For example, suggest regular meetings, clear goal-setting, and establishing a feedback loop. Mention how you’ll involve Jane in every step of the process, ensuring transparency and co-creation of solutions.

4. Diagnosis

During the diagnosis phase, you need to assess the current state of the organization and the challenges it faces. Use tools like SWOT analysis or force field analysis to identify what’s driving change and what’s holding it back.

To elevate your response, make sure you are using evidence from the case study and organizational theory to identify the underlying problems. For instance, if you find that there’s a skills gap in the workforce when it comes to new technologies, back this up with research on the impact of skill gaps during organizational change.

5. Potential Actions, Plans, and Strategies

This is where you outline the action plan for implementing the change. Be sure to tie your recommendations to realistic and actionable steps. Refer to change management strategies such as:

Training and development: Recommend specific training programs that could help employees adapt to the new technologies.
Involving employees in the change: Suggest ways to involve staff in decision-making processes, perhaps using participative management or change champions.

To score higher, make sure you connect these actions to theories from change management literature. For example, you can link your action plans to Kotter’s steps, such as creating a sense of urgency or building a guiding coalition.

6. Evaluating and Institutionalizing the Change

In this phase, you’re focusing on how to sustain the change. Discuss metrics for evaluation—how will you and Jane measure the success of the transition to a more innovative company? This could involve employee feedback, performance metrics, or even external audits to ensure the new processes are working.

To boost your score, be specific about how you’ll institutionalize the change. For example, explain how you’ll ensure that the new practices become part of the company’s culture. You could recommend:

Regular training refreshers
Embedding new values into performance reviews and employee appraisals
Creating new communication channels to keep innovation at the forefront of the company’s priorities.

7. Structuring Your Essay

Structure is key to scoring well in academic essays. Here’s a structure you could follow:

Introduction: Briefly introduce AutoTech’s situation, the challenges it faces, and outline the role of the change consultant.
Resistance to Change: Identify and discuss the areas of resistance using specific examples from the case study.
Client-Consultant Relationship: Explain how you will build a strong working relationship with Jane and why this is crucial.
Diagnosis: Analyze AutoTech’s current situation using change management theories.
Action Plan: Outline specific actions and strategies for overcoming resistance and implementing change.
Evaluation and Institutionalization: Discuss how you’ll measure success and ensure the changes stick long-term.
Conclusion: Summarize your key points and reinforce the importance of a structured change management process.

8. Use of References

To score higher, make sure you are using plenty of references from change management literature. Kotter, Lewin, Schein, and others should be cited to back up your arguments. Make sure your references are recent and relevant to the case.

Check that your in-text citations and reference list are formatted correctly according to the referencing style required by the university. If you haven’t already, consider using real-world examples of companies that have gone through similar transitions to give your argument more weight.

Final Tips:

Critical thinking: Go beyond just describing theories—apply them to the case and discuss their relevance to AutoTech’s specific situation.
Clear recommendations: Your action plan should be practical, grounded in research, and tailored to AutoTech’s needs.
Use the case study: Refer back to the case study regularly to show that your recommendations are directly applicable to AutoTech.

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