GEC1006/GEH1016: (Understanding Consumption) We ask you to choose one lecture topic and to reflect on what we have discussed in the lecture as well as on the content of the accompanying reading.

Module / Subject / School:

GEC1006/GEH1016: Understanding Consumption

Requirements: 

Generally, a reflection paper gives the opportunity to express your own thoughts on a certain topic and here also to draw on own experiences. For GEH1016/GEC1006, we ask you to choose one lecture topic and to reflect on what we have discussed in the lecture as well as on the content of the accompanying reading.

Maybe there was something in the reading or lecture that you really agree or disagree with from you own experience and thinking, maybe there was a certain point that has provoked you or stirred your interest, so you want to further elaborate, etc. In making your arguments, you are invited to draw on your own experiences to make or to illustrate your arguments.

Overall, a reflection paper is thus a less formal assignment than a research paper where you rely heavily on what others have written about a topic or systematically collected data.

So:

• Choose one of the early lecture topics (weeks 2 to 4)

• Reflect on the readings and lecture for that week

• Link to your own experiences

• Provide your own opinions, of course substantiate your views

• Use one additional academic source. Look for one more academic article or book chapter on that topic.

• Up to 800 words (references, reference list are extra)

• Properly reference any sources that you have used and use a consistent referencing style.

What we score:

79%

Our Writer’s Comment 

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

1. Choosing the Right Lecture Topic

Start by selecting a topic from weeks 2 to 4 that really resonated with you. Since this is a reflection paper, it’s important to pick something that either challenged your thinking or felt particularly relevant to your own experiences. You’ll be able to write more naturally and convincingly if you’re truly engaged with the topic.

2. Reflect on the Reading and Lecture

This is your chance to show you’ve engaged deeply with the material. Begin by summarizing the key points from the lecture and the reading. But don’t just stop at summarizing—go beyond that:

• What stood out to you?
• Was there something you agreed or disagreed with?
• Did the reading challenge any of your assumptions?

For example, if the topic was on consumer behavior and you learned about how marketing impacts our decisions, you might reflect on how advertisements have influenced your own purchases. You could then link this to a specific theory or concept discussed in class.

3. Link to Your Own Experiences

This is where your reflection becomes personal. Use real-life examples to illustrate your thoughts. Let’s say the lecture discussed conspicuous consumption—you could relate that to how social media influences what people buy to maintain a certain image. You could even mention times when you felt pressure to buy something because of societal expectations or peer pressure.

• Make it relatable: The more personal your reflection, the more engaging it will be for the reader. But also, make sure you are critical and reflective. Why did you act the way you did? What does this say about consumption patterns in society?

4. Substantiate Your Views

To really score high, your reflection needs to be well-substantiated. Don’t just state your opinions—back them up. Here’s how:

• Use the readings and the lecture to support your ideas. For example, if you’re discussing why certain consumer habits persist, refer back to a theory from the lecture.
• You’ll also need to find one additional academic source. This could be an article or book chapter that further elaborates on the topic. Make sure it’s a high-quality, peer-reviewed source that adds depth to your argument. You could say, “As mentioned in [your source], conspicuous consumption is often linked to social status…” This shows you’ve gone beyond the lecture material.

5. Express Your Opinion

Your reflection paper is also about your personal stance on the topic. Don’t be afraid to take a clear position. Maybe you strongly agree with the reading or maybe you think there’s a gap in the theory. Just make sure you clearly explain why you feel this way and support your stance with examples and readings.

6. Writing Style and Presentation

Although a reflection paper is less formal than a research paper, clarity and organization are still important:

• Introduction: Briefly introduce the topic you’re reflecting on, mention the lecture and reading, and give a hint about your personal stance.
• Body paragraphs: Each paragraph should focus on a different aspect of your reflection. Make sure to balance personal experience, theory, and evidence. Use your additional academic source to further substantiate your points.
• Conclusion: Wrap up your thoughts by summarizing your main points and offering a final reflection on how the topic has influenced your perspective on consumption.

7. Referencing

Ensure that all sources, including the lecture and the additional academic source, are properly cited. Consistency in referencing style is key, so if you’re using APA or MLA, stick to it throughout. Your reference list won’t count towards the word limit, so don’t hold back from using well-researched sources to support your reflection.

Final Tips:

• Keep it personal and critical: A reflection paper is about your thoughts, but you need to show critical engagement with the topic. Ask yourself why you feel a certain way and challenge your own thinking.
• Balance personal experience with academic evidence: The more you can tie your personal experiences back to the lecture content and additional readings, the stronger your reflection will be.
• Be concise and clear: You only have 800 words, so make sure each sentence contributes to your overall reflection. Avoid long-winded descriptions and get straight to the point.

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