BUS6061: (E-Business) Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

1.0 Introduction

In the introduction, you want to clearly state the purpose of the report. This could be something like: “This report aims to analyze the online and offline activities of [selected firm] and examine its business model using the Business Model Canvas and Porter’s Generic Strategies.” Be clear about what the reader can expect.

Next, provide a brief insight or overview of the topic area. You don’t need too much detail here, but set the stage by explaining why understanding the interplay between a firm’s online and offline activities is important in today’s business landscape, especially for e-business strategies.

End this section by outlining the structure of the report, so your reader knows what will follow. For example: “This report will first provide an overview of the selected firm, followed by an analysis of its business model and strategy.”

1.1 Overview of the Selected Firm

For this part, keep the overview brief but informative. Highlight the firm’s main products/services, target market, and briefly mention its online and offline activities. For instance, does the firm operate mainly online, or does it have physical stores alongside its e-commerce platform? You don’t need too much detail here, just enough to give context.

Firm’s Business Model

Now, use the Business Model Canvas to break down the firm’s business model. You’ll want to cover key areas like:

• Customer Segments: Who are the firm’s target customers? Is it B2C or B2B?
• Value Propositions: What value does the firm deliver to its customers? For instance, does it offer convenience through online shopping or customization through digital tools?
• Channels: How does the firm deliver its products or services (e.g., online platforms, retail stores, mobile apps)?
• Revenue Streams: How does the company make money (e.g., product sales, subscriptions, advertising)?

Use bullet points or concise explanations for each section to keep it clear and easy to follow.

Generic Business Strategy (Porter’s)

Next, identify the firm’s generic business strategy using Porter’s framework. Is the firm pursuing cost leadership, differentiation, or focus? For example, a company like Amazon may focus on cost leadership by offering competitive pricing and a wide range of products, while Apple pursues a differentiation strategy with unique, premium products.

Make sure to justify your selection by explaining how the firm’s strategy is evident in its activities. For example, if you argue that the firm follows a differentiation strategy, show how this is reflected in their product innovation or customer service.

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