BUS357: (Starting and Managing a Business) End-of-Course Assessment

Module / Subject / School:

BUS357: Starting and Managing a Business

Singapore University of Social Sciences (SUSS)

Requirements: 

You are to construct a business model canvas to analyse the opportunity for launching a F&B business that adopts sustainability initiatives.

In your report, you should appraise in detail each section of the business model canvas.

The report should also include a detailed financial analysis to demonstrate the financial viability of the venture.

What we score:

79%

Our Writer’s Comment 

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

Understand Each Section of the Business Model Canvas:

The BMC has nine sections, so make sure you’re addressing each one thoroughly. For an F&B business with sustainability initiatives, every part needs to tie back to your sustainability focus. For example, in the Value Proposition, don’t just say that you’re offering sustainable products—explain how those products solve a problem or provide a unique benefit to your customers (e.g., reducing carbon footprint, supporting local suppliers).

Be specific. If you’re talking about Key Partners, mention suppliers or organizations that align with your sustainability goals. In Customer Segments, describe exactly who would be attracted to your sustainable F&B business—eco-conscious consumers, health-conscious individuals, etc.

Link Sustainability Throughout:

Since the business revolves around sustainability, weave that theme into every section of the BMC. For example, your Revenue Streams could include premium pricing for sustainable products or partnerships with eco-friendly delivery services. In Key Activities, you might focus on sustainable sourcing, waste reduction, or energy-efficient operations. Show how every part of the business supports your sustainability mission.

Financial Viability:

The financial analysis part is crucial. Don’t just provide basic numbers—demonstrate a clear understanding of how the business can be profitable while staying sustainable. Break down your costs in detail, especially those related to sustainability initiatives (e.g., using biodegradable packaging or sourcing from ethical suppliers) and show how these costs are justified through either increased sales, customer loyalty, or cost savings in the long run.

You should also include revenue projections based on realistic customer demand. Explain how your pricing strategy reflects the value of sustainability. For example, will you charge higher prices for eco-friendly products, or are you relying on a larger volume of sales?

Use of Data:

Include market data to justify your choices. For example, mention trends in consumer demand for sustainable food options, or provide statistics on the growing popularity of eco-friendly packaging. Using concrete data strengthens your analysis and shows that your decisions are based on real market opportunities, not just assumptions.

Clarity and Detail:

Since this is a report, clarity is key. Be detailed, but also make sure your points are easy to follow. Each section of the BMC should have its own heading, and your financial analysis should include tables or charts for clarity. You want the reader to be able to see at a glance how all the pieces of the business fit together.

Conclusion:

Don’t forget to wrap it up with a strong conclusion. This should summarize the key points of your business model and reaffirm why your F&B business is both financially viable and able to make a positive environmental impact. You can also highlight any long-term goals, such as expanding your sustainability initiatives over time.

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