RBP020L061S (Strategic Marketing): LTAF

Module / Subject / School:

RBP020L061S: Strategic Marketing

University of Roehampton Business School

Requirements:

The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company.

  • What % of marks (if any) are awarded for presentation of work and referencing: 10%
  • Word limit: 3500 max excluding references and appendices

What we score:

70%

Our Writer’s Comment

This assignment rewards structure and applied thinking. Many students understand marketing theory but struggle to translate it into a coherent strategy for a real company.

The main issues we see in every intake include:

  • Weak justification for the chosen product or service
  • Market analysis that lists facts without linking them to strategy
  • STP sections that describe segments but do not explain why they were selected
  • Marketing mix decisions that are generic and not grounded in the earlier analysis

Students who score well treat this as a strategy report. When the logic flows from market context to STP and then to the marketing mix, marks usually land above 70%.

General Tips to Improve Your Score

  • Choose the company and product carefully. Pick a well-known brand with enough public data. This makes market analysis and competitor positioning much stronger.
  • Keep the analysis connected. Every section should build on the previous one. Market insights should clearly inform STP, and STP should drive the marketing mix.
  • Be specific in the marketing mix. Avoid vague statements. Pricing, promotion, and channels must be justified using theory and real market conditions.
  • Use academic sources properly. Kotler alone is not enough. Strong submissions integrate journal articles and industry reports to support decisions.
  • Manage word count tightly. Markers reward clarity and relevance. Overwriting weakens the argument.

Why Students Work With Us on This Assignment

We have been handling Strategic Marketing reports like this for many previous batches across UK and transnational programmes.

  • We design marketing strategies that follow the marking rubric exactly
  • We link theory directly to real company decisions
  • We write professional reports using Harvard referencing
  • Our submissions are original and Turnitin safe

Most students who use our support for this assignment score above 70%, with many achieving results in the high 70s and above.

If you want a strategy-driven report, this is the type of assignment we handle.

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