It is critical for students to demonstrate a correct application of the key concepts found in the course, as doing otherwise will result in receiving poor marks in this assignment. What others fail to include in this piece of assessment is enough empirical data in the account of the business model. Be wary of this. Also, showing a lack of understanding in the concepts in your evaluation will negatively affect your grade.
To score well in your in-depth case study, you must be able to demonstrate a good application and integration of concepts in the first and second parts of the course. You must also have a thorough research on a digital platform in order to to conceptualise its business model and operations. You can do this by going to their company website, looking into their market data, and reading journal and scholarly articles. Don’t forget to also make a critical evaluation of the platform’s business model and operations with respect to ecosystem, affordances, market presence, strengths and weaknesses, and benefits for consumers and creators.
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