MK9531 Assignment: Content and Communications Marketing

Module / Subject / School:

MK9531: Content and Communications Marketing

Northumbria University

What we score:

80%

Requirements: 

This assignment requires you to create a 12-minute situation analysis group presentation, alongside an individual 2000-word portfolio and analysis report.

For Component B (Individual Report), your situation analysis should provide the foundation for developing a critical content and 
communications plan. However, you are allowed to make changes based on tutor feedback. As part of this assessment you are required to submit an individual portfolio along with a 2,000 word report.

Our Writer’s Comment 

This assessment is designed to evaluate your ability to translate marketing communications theory into practical, integrated campaign outputs. High-scoring submissions go beyond creative execution and demonstrate a clear line of reasoning that links situation analysis, objectives, the “big idea”, and portfolio content into one coherent communications strategy.

A common weakness we see is treating the portfolio items as standalone creative pieces. Strong reports instead justify every decision—media choice, messaging, and content design—using academic theory and industry evidence, while showing how each element works together as part of an Integrated Marketing Communications (IMC) approach. Markers also pay close attention to how well students reflect on feedback from Component A and refine their strategy accordingly.

General Tips to Improve Your Score

• Anchor everything to the situation analysis
  Objectives, the big idea, and portfolio content should clearly flow from identified issues.

• Demonstrate integration
  Show how digital ads, PR, UGC, and web content reinforce each other rather than operate independently.

• Justify creatively, not descriptively
  Explain why each media, message, and execution style was chosen, supported by theory.

• Use theory strategically
  Apply communications and consumer behaviour concepts to support decisions, not as standalone explanations.

• Balance creativity with rigour
  Innovative ideas must still align with branding, target market insights, and academic evidence.

• Present clearly and professionally
  Structure, grammar, APA referencing, and a clear Gantt timeline all contribute to higher marks.

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