PCB A2 Assignment: Principles of Consumer Behavior
Module / Subject / School:
PCB A2: Principles of Consumer Behavior
Kaplan Higher Education Academy
What we score:
76%
Requirements:Â
This individual assignment requires you to create a presentation around the topic: Apply relevant factors influencing the consumer behavior of a chosen product or service.
You are to choose a company from the consumer electronics industry. Prepare a 5-minute video presentation highlighting the competitive advantage of this company as well as the key factors that influence the consumer behaviour of the intended target segment of this company. You do not have to provide a lecture on all the factors that influence consumer behavior in general. Instead, focus only of the factors that ally to the intended target segment of your chosen company.
Our Writer’s CommentÂ
This assignment evaluates a student’s ability to apply consumer behaviour concepts selectively and persuasively, rather than list every theory covered in the module. The key challenge is narrowing the analysis to only those factors that genuinely influence the chosen target segment, while clearly linking these factors to the company’s competitive advantage.
A common weakness is turning the video into a mini-lecture on consumer behaviour theories. Higher-scoring submissions adopt a market analyst mindset, clearly identifying the target segment, explaining why specific psychological, social, or cultural factors matter to this group, and demonstrating how the company leverages these factors better than competitors. Another frequent issue is weak justification. Strong videos consistently explain why a factor influences consumer choice, supported by realistic examples from the consumer electronics market.
Presentation quality also matters. While creativity is encouraged, clarity, structure, and confident delivery are essential, especially since the student must appear on screen for the full duration.
General Tips to Improve Your Score
Choose a company with a clear target segment
This makes it easier to justify why certain consumer behaviour factors are more influential than others.
Focus on depth, not breadth
Analysing three to four relevant factors well is far more effective than listing many superficially.
Link behaviour factors to competitive advantage
Show how the company’s branding, design, pricing, or ecosystem responds directly to consumer motivations.
Balance creativity with academic rigour
Engaging visuals and storytelling should reinforce analysis, not replace it.
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Sample Assignment
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