UGB327: You are required to submit a professional report/plan that demonstrates your ability to meet the learning outcomes of the module
Module / Subject / School:
UGB327: Strategic Integrated Marketing
University of Sunderland
Requirements:Â
You are required to submit a professional report/plan that demonstrates your ability to meet the learning outcomes of the module.
PART ONE:
The concept of “Integrated Marketing Communications” in its practice and implementation. Analyse these challenges and evaluate recommendations on how these can be surmounted. (30% weighting)
PART TWO:
Select a brand from those listed
Starhub–a Singaporean multinational telecommunications conglomerate.
Singapore Airlines –a Singaporean full-service airline
Sephora –a French cosmetics company.
KFC–American fast food multinational
DBS Bank –a Singaporean multinational banking corporation
Charles & Keith-a Singaporean fast-fashion footwear and accessories retailer
Thoroughly research the communications activities of your chosen brand, using a variety of recent, credible sources. If you wish, you may narrow the focus of your investigation to consider a specific marketing communications campaign undertaken by the brand you choose from the list above in Singapore or another approved country or global market perspective. However, seek prior approval from your local lecturer/tutor before you do so.
Critically evaluate the key elements of the marketing communications mix. Illustrate your evaluation with examples from your chosen brand. (30% weighting).
What we score:
75%
Our Writer’s CommentÂ
Creating a professional report or plan entails putting a lot of time and effort, especially in the subject of Strategic Integrated Marketing. Be sure to be able to show that you have the specific abilities that meet the learning outcomes of the module to get high marks for the assessment. Something that students will need to keep in mind is to have a solid understanding of Integrated Marketing Communications. Without it, they might have a harder time in creating a high-quality output for the assignment. Eventually, this may lead to poor marks in this assessment. So, if you aim to receive good marks for this kind of assessment, ensure that you brush up on the topic and go through the module to refresh your learnings. Doing this will not only give you an easier time, but it may also lead you to create a thorough and detailed professional report or plan.
The idea of “Integrated Marketing Communications” must be realized in its implementation as well as its practical application. Keep in mind that you will need to be able to critically examine and evaluate those challenges and also be able to provide good recommendations about the certain measures that can be done for it. This is a big chuck of the assessment that you must spend a good amount of time on. If you miss out not this, there will be higher chances for you to receive low marks, unfortunately.
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