Strategic Marketing: Prepare a presentation in which you should analyse and evaluate key marketing concepts by using Amazon Go as an example
Module / Subject / School:
Strategic Marketing: L7 OTHM Post-graduate Diploma in Management and Leadership Skills
Exerceo Business International College
Requirements:
Your local small business association has read about Amazon Go and is concerned about the potential competition. They wish to offer strategic marketing advice to local businesses, and have asked you to prepare a presentation in which you should analyse and evaluate key marketing concepts as well as the marketing planning process by using Amazon Go as an example.
You should include:
- An introduction, evaluating the purpose of strategic marketing
- A diagram of the marketing planning process.
- A critical review of at least three marketing concepts/models/theories and how they relate to the marketing planning process.
- A critical discussion of the significance of branding using Amazon as an example.
- lllustrate the concepts of ‘brand pyramid’, ‘brand positioning’ and ‘brand management’, and how and why these concepts should be integrated into marketing planning.
Delivery:
- 1x presentation
- 1x executive summary (circa 500 words excluding diagrams)
Submission:
- 1x PowerPoint Slides
- 1x executive summary (circa 500 words)
Referencing:
- Each section must reflect any supporting Harvard style citations.
- A comprehensive Harvard-style reference list must be included at the end of the work.
What we score:
74%
Our Writer’s Comment
Taking a look at the scenario, you must understand that your local small business association believes that Amazon Go presents an opportunity for small businesses to compete against larger companies. Keeping this in mind, you will also need to take note that the association is set to offer strategic marketing advice to local businesses in order to help them prosper and grow. In order to complete this assignment satisfactorily, you will need to prepare a thorough presentation in which you analyse and evaluate both key marketing concepts and the marketing planning process.
For this particular assessment, you will be using the company Amazon Go as an example to prepare your presentation. Before starting your presentation, though, you must read the scenario provided in the assignment brief. This will give you an idea of the company, and how to create your presentation to analyse and critically examine the key marketing concepts and theories, as well as the processes of marketing planning.
The first thing to write is the introduction, in which you will use your critical thinking skills to assess why there is a need to create marketing strategies. Make sure you that after the introduction, you create a clear illustration of the entire marketing plan process. One more thing to note is, in writing a critical review of at least three marketing concepts, models, and theories, be sure to include those that support your presentation. It is important that you explain how these concepts associate with the marketing planning process.
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