SOC365: (Popular Culture) Produce an original video content that aims to raise awareness of the issue identified

Module / Subject / School:

SOC365: Popular Culture

Requirements:

Produce an original video content that aims to raise awareness of the issue identified in Part a, and that encourages further discussion and action to address the selected issue. As a group, produce one video as part of your ‘imagined fan community’ exercise.

The video has to demonstrate engaging narratives related to the issue and how fandom works through social media. (40 marks)

What we score:

80%

Our Writer’s Comment

Since you’re focusing on raising awareness and sparking discussion, start by making sure your video clearly identifies the issue your group wants to address. The narrative should be strong and easy to follow, guiding viewers through the problem and why it matters.

When thinking about how fandom works through social media, consider how your video can tap into the unique dynamics of your fan community. Fandom is all about passion, connection, and influence—use these elements to your advantage. Maybe incorporate popular trends, references, or insider language that resonates with your audience. This will make your video feel authentic and engaging, increasing its impact.

Another crucial aspect is the storytelling. Your video should tell a story that not only raises awareness but also motivates viewers to take action. Whether it’s through emotional appeal, humor, or a thought-provoking message, make sure the story you’re telling connects with your audience on a deeper level.

Finally, pay attention to production quality. While it doesn’t need to be Hollywood-level, clear audio, good lighting, and a well-organized script can make a big difference. A polished video shows that your group put in the effort and took the project seriously.

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Sample Assignment

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