Selected Market Cultural Report: You are required to prepare a market cultural report on a country of your choosing
Module / Subject / School:
Globalisation and the World Economy
You are required to prepare a market cultural report on a country of your choosing. You are to provide insights on the culture of the host market, how it is different to your home country and highlight what cultural factors to take note of when doing business in that country.
Develop a report covering:
a. The rationale for your country of choice. This could be related to your business (your work), your studies (further education), your family (relatives residing), or personal reasons (honeymoon, holiday, retirement, etc).
b. A detailed Cultural analysis of the host country. Showcase and explain some unique cultural components of your chosen host country.
c. Highlight the business culture of the host country, and how it differs from that of your own.
d. Using Hofstede’s cultural dimensions, explain what foreign companies need to consider in order to operate effectively in the chosen host country.
f. List of references, in proper APA (American Psychological Association) format.
You are required to consult and correctly reference a MINIMUM of 10 different sources of information.
What we score:
Our Writer’s Comment
In order to score well in this report, you must ensure that you are able to do the following:
First, the country you’ve decided to report about must have a brief and concise description. Use summarising or paraphrasing techniques and include the key features of the country. Besides that, you must provide a good explanation as to why you picked that certain country for this report. Second, you should be able to analyse the unique cultural components of the host country as well as its business culture in contrast to your own country. Another thing, be sure to provide an analysis of Hofstede’s 5 cultural dimensions analysis. In writing your conclusion, you must consider the personnel strategies of the company. In using resources for references and evidence, you have to make sure that these resources are relevant, not too old, and reliable. Otherwise, it may have a negative impact on your mark.
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