Research a social issue from a media design perspective and develop a project brief.
Module / Subject / School:
Words: 1000 Words
Each student should research a social issue from a media design perspective and develop a project brief. The brief should include:
- A summary of the issue;
- Description of the communities, individuals and organisations involved and/or impacted;
- Overview of how the issue is currently and has previously been communicated;
- Opportunities for media design, including engagement.
The brief should be based on evidence collected through primary and secondary research. It should include evidence from existing documents and media artefacts as well as original material gathered via interviews, observations and analysis of data.
Any claims made or ideas proposed in the brief should be supported by evidence. This might include:
- quotations from an interview or document;
- photographs of a location or event;
- images of professional campaigns or grassroots initiatives;
- statistics or findings from a report.
Original research refers to primary evidence collected by you. You must demonstrate that you have conducted original research. To do so, the brief should include:
- original interview quotes from at least one source;
- original photographs, including captions and/or detailed notes from an observation, including timeline, location diagram, and observed action;
- original analysis of secondary data from multiple sources. This means you have drawn conclusions from multiple pieces of evidence, such as existing media, industry reports, academic papers, statistics, etc.
The brief should be written in a way that enables it to be understood without reference to additional material such as anything in the appendix or accessed via a link.
Your brief should be organised this way:
Issue summary: what is the issue you aim to address? Why is it important?
Current situation: How is the issue currently communicated? Include screen shots or examples here as needed. Ensure they are properly referenced.
People and place: Who are the publics and how are they involved or impacted? What are the relevant places?
Opportunities: What are some novel or new ways to communicate about this issue. Consider story angles and/or messages? Identify some of the ways you could engage people with this issue. Cite relevant facts and evidence to support your ideas.
References: List of cited sources in APA style.
Appendix: Appendices should include:
- a list of primary sources not covered by in the reference list eg: interviews or observations. List the names, position, date and location of interviews and observations;
- additional primary or secondary research, such as extended interview transcripts; detailed observations; additional photographs; statistics or data sets.
- Each appendix should start on a new page.
- Reference in APA style;
- 1,000 words, not including appendices or references;
- There is 10 per cent leeway on the total word count.
- Please do not use embedded hyperlinks.
- Students must read and comply with the Risk Assessment for SCA Student Projects.
What we score:
Our Writer’s Comment
This assignment tests students on their understanding of social issues.
Based on the assignment requirements provided, here are some comments to help students score well on this assignment:
- Clearly identify the social issue you’re addressing.
- Explain the significance and relevance of the issue.
- Describe how the issue is currently communicated.
- Include examples like screenshots, images, or references to existing media.
- Ensure proper referencing of these examples.
People and Place:
- Define the different communities, individuals, and organizations involved or impacted by the issue.
- Discuss the ways they are connected to the issue.
- Highlight relevant locations tied to the issue.
- Propose new and innovative ways to communicate the issue.
- Consider potential story angles, messages, and engagement strategies.
- Support your ideas with relevant evidence, facts, and data.
- Explain how your proposed strategies are different or more effective than the current communication methods.
- List all cited sources in APA style.
- Include a list of primary sources not covered in the reference list (interviews, observations).
- Attach additional primary or secondary research materials (extended interview transcripts, detailed observations, extra photographs, statistics, data sets).
- Ensure each appendix starts on a new page.
- Follow APA referencing style.
- Limit your brief to 1,000 words (with a 10% leeway).
- Avoid using embedded hyperlinks.
- Familiarize yourself with the Risk Assessment for SCA Student Projects and adhere to it.
Structure Your Brief:
- Issue Summary: Clearly introduce the social issue and its significance.
- Current Situation: Describe the current communication methods.
- People and Place: Explain the involvement of different groups and relevant locations.
- Opportunities: Propose fresh communication strategies with supporting evidence.
- References: List all cited sources in APA style.
- Appendix: Attach relevant primary and secondary research materials.
By following this structure and incorporating original research, evidence, and creativity, your Research project brief will effectively communicate the social issue and showcase your understanding of media design perspectives.
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