RBP020L061A: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice
Module / Subject / School:
RBP020L061A: Strategic Marketing
Formative Assessment- One Group Presentations to be submitted
The formative assessments take the form of a PowerPoint presentation by a group made up of between 4 and 5 students outlining the key points you plan to make in parts one, two and three of the summative assignment
The presentation is expected to cover: (1) Market Analysis, Product information and STP (segmentation, positioning and positioning) strategy.
Each presentation consists of maximum of 6 PowerPoint slides with maximum 10 minutes commentary on the slides by members of the group. You will need to provide references of your sources of secondary market information and marketing theory in Harvard format on the final slide. Feedback on the presentation will be provided by the tutor(s).
Summative Assessment: Individual Written Report, 3,500 words-100%. (Please refer to Moodle for assignment submission date.)
Instructions for assessment
The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature.
- What % of marks (if any) are awarded for presentation of work and referencing: 10%
- Word limit:3500 max excluding references and appendices
What we score:
Our Writer’s Comment
In group presentations, it is expected that students will collaborate with their groupmates to create a coherent and professional PowerPoint presentation. For this particular presentation, you must see to it that your group outlines the main points that you plan to make in covering the areas of ‘Market Analysis’, ‘Product information’, and the ‘STP’ marketing model, which stands for segmentation, targeting, and positioning.
Also, you must keep in mind that this is a timed presentation, meaning you have to prepare how much time you will spend on each slide of your presentation. It is instructed that you must provide no more than 6 slides, with no more than 10 minutes to spend for the discussion of the presentation.
In doing this assessment, you must take note that the references of your sources of secondary market information and marketing theory will be checked as well. If this is not taken into account, your group might not be able to score well in the assessment.
For the individual report, you must remember to write with an outline first, so that your 3,500-word report will be logically structured, and the reader could easily follow what you have written. In order to score well for this assessment, you must have an in-depth understanding of a marketing strategy and implementation plan for a new or improved product or a service that you have chosen.
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