PSY265: (Health Psychology) Examine the health belief model to explain why, despite the legal and alarming health implications, there is a growing number of youths who are vaping in Singapore.

Module / Subject / School:

PSY265: Health Psychology

Singapore University of Social Sciences (SUSS)

Requirements: 

Question 1 (30 marks)

Examine the health belief model to explain why, despite the legal and alarming health implications, there is a growing number of youths who are vaping in Singapore.

Question 2 (30 marks)

Develop an intervention for 16- to19 year-old students with the aim of changing their behaviour of vaping. Apply appropriate behaviour change theories and models to support and guide your intervention. In line with the age range, your target audience consists of post-secondary school students, i.e. polytechnic, junior college, ITE.

Your answer should include specifics such as the duration of the intervention, location, mode of intervention etc.

Additional notes:

• Students are encouraged to read widely and aim to implement an intervention that is well supported by the chosen theory/ model.

• Students are encouraged to give examples that are localised to the Singapore context.

Question 3 (30 marks)

Put together a 15-slide pitch presentation to explain how you will operationalise the intervention developed in Question 2. You are also required to appraise the effectiveness of your proposed intervention in this pitch presentation. Your target audience is made up of officers from Ministry of Health and Ministry of Education who are looking to tackle the rising vaping rates in the country, especially among students. Assume that the committee evaluating your pitch is made up of both experts and non-experts in this area.

In your deck of slides, clearly explain the need to use your intervention method across tertiary institutions.

The pitch should include:

• How you plan to recruit participants to participate in your intervention
• Any evaluation methods to determine the success of the program
• Based on the way the program has been developed, how effective or ineffective you think the program will be

• Possible limitations of the program. If it will be effective, why is that so?
• Other points you deem relevant to strengthen your pitch

What we score:

75%

Our Writer’s Comment 

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

Question 1: Applying the Health Belief Model (30 Marks)

For this question, you’re using the Health Belief Model (HBM) to explain why vaping is becoming more common among youths in Singapore despite the risks. The HBM looks at factors like perceived susceptibility, perceived severity, perceived benefits, and perceived barriers, as well as cues to action and self-efficacy.

Start by explaining each of these components clearly. For example, why might youths perceive the benefits of vaping (like social acceptance or stress relief) as outweighing the risks? Maybe they don’t feel particularly susceptible to the severe health risks, or they believe they can quit whenever they want (self-efficacy). Address how these perceptions could be influenced by their environment, peer pressure, or the way vaping is marketed.

To score higher, make sure your analysis is detailed and connects back to the specific context of Singapore. Use examples or data that show how these beliefs are formed and why they persist, even in the face of legal consequences and health warnings.

Question 2: Developing an Intervention (30 Marks)

Here’s where you get to be creative. You need to design an intervention aimed at 16- to 19-year-olds to change their vaping behavior. Choose a behavior change theory or model that fits well with this age group—something like the Transtheoretical Model (Stages of Change) or Social Cognitive Theory could be effective.

When developing your intervention, be specific about the details: How long will it run? Where will it take place? What methods will you use (e.g., workshops, peer mentoring, digital campaigns)? The more concrete your plan, the better. For example, if you’re using peer influence as part of the intervention, explain how you’ll recruit and train peer mentors, and why this approach is likely to resonate with this age group.

Also, tie your intervention back to the theory you’ve chosen. Show how each aspect of your plan is supported by the theory and why it’s likely to succeed based on the behavior change principles.

Question 3: Pitching the Intervention (30 Marks)

This part of the assignment is a bit different—it’s all about presenting your intervention in a way that’s persuasive and clear. You’re pitching to a mixed audience, so make sure your slides are accessible to both experts and non-experts. Avoid jargon, and use visuals to make your points clear and engaging.

Your pitch should explain how you’ll recruit participants, how you’ll measure the success of your intervention, and why you believe it will be effective. Be honest about any potential limitations of your program and how you plan to address them. The committee will want to see that you’ve thought through the challenges and have a realistic plan for making your intervention work.

To improve your score, focus on making your pitch both informative and compelling. Use data to back up your claims, and structure your slides so they tell a clear, logical story. Think about what would convince the Ministry of Health and Ministry of Education to support your intervention.

Final Thoughts

You’re already doing well with a 75%, but by deepening your analysis, being specific and thoughtful in your intervention design, and making your pitch presentation clear and persuasive, you can push that score even higher. Remember, it’s all about showing that you understand the theory, can apply it to a real-world problem, and can communicate your ideas effectively.

Keep these tips in mind as you work through the assignment, and you’ll be on your way to an even better score!

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