Produce a Design Rationale, Website Content, Website Wireframe and Poster explaining how you aimed to design meaningful communication about a social issue for a specific public.

Produce a Design Rationale, Website Content, Website Wireframe and Poster explaining how you aimed to design meaningful communication about a social issue for a specific public.

Module / Subject / School:


Communication Design portfolio

  1. Design rationale: 1,000 words;
  2. Website content: 500 words plus two original images with captions;
  3. Website wireframe: A4;
  4. Poster: A4.

Design Rationale

The rationale should explain how you aimed to design meaningful communication about a social issue for a specific public. It should detail how and why decisions were made about content and form and should refer to course readings and other relevant sources to support your decisions. Do not cite lecture notes.

The rationale should be structured this way and use APA referencing style:

Overview: Outline the issue, audience and communications goal. Explain how you aimed to construct meaningful communication for the intended public.

Content: Detail the content. Explain what you produced and how the stories, webpage and poster were designed to achieve your communication goals. Detail and justify your choices about narrative, interaction, words and images. Explain how the evidence you collected influenced design decisions. Explain where the poster would go and include a photograph (with caption) of the location.

Form: Explain how you incorporated design principles such as composition, colour, typography, line etc. Describe the design elements and explain why they were chosen and how they aim to achieve your communication goals. Explain sources of inspiration or communication norms.

Tip: write the rationale last.

Website content

Produce the main content for a single web page about the social issue. The content may be journalistic or strategic in nature and may consist of a single story or multiple, smaller components. Include two original still images [photographs or graphics, no video] with captions. Include headlines [About six words, one of which is a verb].

Aim to write a story or some other type of content appropriate for your issue and your audience. Be creative: we don’t want to read background information that we could find ourselves. Address the issue from a novel perspective. You will have identified new opportunities in the Project Brief.

Please note

  • Stories and images must be original. No third-party material should be used for this component. Write your own words, take photographs or design your own graphics.
  • Label each image with a word that relates to its position on the wireframe.
  • Primary and secondary sources should be cited in a journalistic style ie: as part of the narrative eg: ‘a Department of Education report says …’ or ‘Joe Blogs, chief executive of Mega Bank, said …’ Refer to the School of Communication and Arts Style and Production Guide 2015.
  • If your content includes links to other sites, include these as an annotated list at the bottom of the stories: we cannot follow hyperlinks. However, please make sure the story makes sense and is complete without the reading following the link.


Design a single web page about the issue. The page should accommodate your original content (text and images) and indicate opportunities for interaction and engagement. It can be for desktop or mobile.

Do not include the main text and images on the wireframe. Use the wireframe to communicate how the content will be organised and how a user can engage with the issue. Use lines, shapes, labels, icons, and short annotations to explain the layout and functionality of the page.

Please note

  • Include headline text so we can see what story goes where. Label the image boxes with the word used in the content section.
  • The wireframe can extend over two A4 pages if needed.
  • You may use third-party images to indicate functionality. Any material must be available under a Creative Commons licence and properly cited (see below).


We recommend using InDesign for the wireframe, although PowerPoint, Keynote, or online tools can be used.


Design a poster that addresses the social issue. The poster should have a single, clear message and should be designed for a public space. Do not create an infographic.

The poster should be visually arresting and informative. It may include text and images, or just text or images. Choices about colour, typography and images should be informed by the issue, audience and design principles.

You may like to link the poster to the web page in some way, although this is not a requirement. The poster may have a different goal or target audience to the web page. Explain the relationship between the two in your rationale.

The poster should be designed so it can be read from five metres away.

You may use third-party images to support your design. Third-party material must not form a substantive part of the design. Any third-party material must be available under a Creative Commons licence and properly cited (see below).


We recommend using InDesign and/or Photoshop for the poster, although PowerPoint and Keynote can also be used.

Use of third-party material

Students are expected to use original material. Where third-party media is justified], students must not breach copyright laws and must not use images or any other media produced by someone else without their permission.

Consult the booklet on Copyright and Creative Commons for guidance. If you use third-party images they must be available under a CC licence.

In any case, website content must be original. There is scope for third-party images or graphics in the poster and icons in the wireframe.

Using the work of others may be considered a form of plagiarism.

Document structure

Organise your portfolio in this order:

  • Cover page: your own design; include a project title and your name;
  • Rationale: see suggested structure above;
  • Website content: start a new page for each component (stories and images);
  • Poster;
  • References: List of primary and secondary sources organised alphabetically by component ie: group separately those related to the rationale, web content and poster. Use APA style or other appropriate standard eg: CC licence. The reference list must include sources of documents cites, interview subjects, original images and any third-party material.


  • You need to collate all your components into a single PDF document. Please experiment and seek advice early if you have trouble.


  • APA and ABC style guide (for content).
  • Please do not use embedded hyperlinks:

What we score:


Our Writer’s Comment 

This assignment tests students on their understanding of the concepts.

Based on the assignment requirements provided, here are some comments to help students score well on this assignment:

To excel in this Communication Design portfolio assignment, follow these steps for each component:

Design Rationale (1,000 words):

  1. Introduction:
    • Introduce the social issue you’re addressing.
    • Briefly describe the audience and communication goals.
  2. Content Decisions:
    • Explain the content you created for the web page, poster, and wireframe.
    • Detail your narrative choices, interaction design, and the reasons behind them.
    • Justify your content choices using course readings and relevant sources.
  3. Form and Design Principles:
    • Describe how you incorporated design principles like composition, color, typography, etc.
    • Explain how these choices support your communication goals.
    • Mention any communication norms or sources of inspiration that influenced your design.
  4. Conclusion:
    • Summarize how your design choices effectively communicate the social issue to the target audience.
    • Reflect on the alignment between your design and your initial goals.

Website Content (500 words plus images):

  1. Content Creation:
    • Craft original content that is creative and engaging, avoiding background information.
    • Address the social issue from a unique perspective.
    • Include two original images with captions that enhance the narrative.
  2. Citation of Sources:
    • Incorporate primary and secondary sources naturally within the narrative.
    • Cite sources as part of the story without using lecture notes.

Website Wireframe (A4):

  1. Layout and Interaction:
    • Create a wireframe that visually communicates the organization and interaction of the web page.
    • Indicate where content, images, headlines, and interaction opportunities will be placed.

Poster (A4):

  1. Poster Design:
    • Design a visually appealing and informative poster.
    • Ensure the poster delivers a single, clear message about the social issue.
    • Align color, typography, and images with the issue, audience, and design principles.


  1. APA Style:
    • Organize your reference list alphabetically.
    • Include primary and secondary sources related to the rationale, web content, and poster.


  • Use InDesign, Photoshop, PowerPoint, Keynote, or online tools as recommended for wireframe and poster creation.

Use of Third-Party Material:

  • Ensure your website content is original.
  • For the poster and wireframe, use third-party material under Creative Commons licenses.
  • Properly cite any third-party images, graphics, or icons you incorporate.

Document Structure:

  1. Cover Page:
    • Design your cover page with the project title and your name.
  2. Organize Components:
    • Rationale (follow suggested structure).
    • Start new pages for each web content component (stories and images).
    • Add the poster component.
    • List primary and secondary sources in alphabetical order under References.

Final Tips:

  • Follow APA and ABC style guide for referencing.
  • Compile all components into a single PDF document.
  • Seek advice early if you encounter challenges.

By following this structure and incorporating originality, creativity, and well-referenced content, your Communication Design portfolio will effectively communicate the social issue and showcase your design skills.

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