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Platform Case Study: In business analysis report you are to undertake an in-depth case study of a digital platform, describing its configuration, affordances, and business operations

Platform Case Study: In business analysis report you are to undertake an in-depth case study of a digital platform, describing its configuration, affordances, and business operations

Module / Subject / School:

Platform Case Study: Analysis of a Platform Media Business

AUS

Requirements: 

Task Description:

In a business analysis report you are to undertake an in-depth case study of a digital platform, describing its configuration, affordances and business operations. This is a case study research project where you will apply concepts, methods, orientations and course readings to a specific platform, generating original research in an integrated and well-referenced report that uses empirical data drawn from your original research.

The written report should be formal, clearly referenced and include the following sections:

  • A description of the product or service provided by the platform.
  • A clear description of the platform interface and its affordances.
  • An explanation of the business model of the platform.
  • A critical assessment of the social, cultural and economic benefits of the platform.
  • An empirical account of the market for the platform (with data).
  • An analysis of the platform ecosystem.
  • An analysis of the platform ecosphere.
  • Assessment of the opportunities and challenges for this platform in Australia.

What we score:

70%

Our Writer’s Comment 

It is critical for students to demonstrate a correct application of the key concepts found in the course, as doing otherwise will result in receiving poor marks in this assignment. What others fail to include in this piece of assessment is enough empirical data in the account of the business model. Be wary of this. Also, showing a lack of understanding in the concepts in your evaluation will negatively affect your grade.

To score well in your in-depth case study, you must be able to demonstrate a good application and integration of concepts in the first and second parts of the course. You must also have a thorough research on a digital platform in order to to conceptualise its business model and operations. You can do this by going to their company website, looking into their market data, and reading journal and scholarly articles. Don’t forget to also make a critical evaluation of the platform’s business model and operations with respect to ecosystem, affordances, market presence, strengths and weaknesses, and benefits for consumers and creators.

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