Pick one type of activity from Social interaction, Information seeking, Self-presentation and Entertainment as the topic of your paper. Describe the evolution of that activity in the past, present and as affected by platformisation. Society Communication assignment
Module / Subject / School:
Assessment 1 – Platformisation, the before and after
The first assessment combines the lessons learnt in the first two blocks (weeks 1 -3). For the assessment you will write a 1500 word paper.
Before you start, you need to pick one of the following types of activities:
- Social interaction (e.g., interpersonal communication with family and friends)
- Information seeking (e.g., keeping up with news and current affairs)
- Self-presentation (e.g., maintaining a site or blog, posting on social media)
- Entertainment (e.g., leisure activities such as listening to music, watch video)
The activity you choose, will be the topic of your paper. In the paper, you will describe the evolution of that activity chronologically…
- In the past: based on what you learnt from our tutorial discussion of the interviews with our older relatives (Week 3), as well as from the lecture on the brief history of the internet. The aim is to concisely reconstruct what it was like to engage in that activity in the late 1990s to early 2000s. Single out one key website/service, research it, and describe what it was like to use it. You are expected to blend in extracts/quotes of your own interview as illustrations, as well as visual materials sourced from the Wayback Machine (or elsewhere, online).
- In the present: based on what you learnt for our tutorial discussion about our own experiences (Week 2). Single out one contemporary platform, research it, and describe what it is like to use it. The aim is to concisely describe how the activity is different from before and what makes it different, again also including what you learnt from the lectures. You are expected to blend in a concise selection of your own image diary as illustrations.
- As affected by platformisation: expand your analysis of the singled-out platform and explain how this platform employs datafication, commodification, and selection. That is, apply these three concepts to the platform.
- There is an example paper available. This paper represents the standard for a high mark. You should use the same structure, but use the text itself as inspiration, not as a template. Your paper needs to be original, individual work. Any form of plagiarism is unacceptable. The example paper focuses on the activity of listening to music as a form of entertainment. It covers Napster and Spotify, applying the platformisation concepts to the latter. It is not allowed to discuss Napster and Spotify as the key past and present services in your paper.
- Assessments in this course build on each other. The contemporary platform you cover in this assessment can be used in the next assessments.
What we score:
Our Writer’s Comment
This assignment tests students on their understanding of the concepts.
Based on the assignment requirements provided, here are some comments to help students score well on this assignment:
To excel in this assessment, follow these steps to structure your paper effectively and address each section as instructed:
- Start with a brief introduction to the concept of platformisation and its significance in transforming various activities.
- Clearly state the activity you have chosen (e.g., social interaction, information seeking, self-presentation, entertainment).
- Describe the chosen activity as it existed in the late 1990s to early 2000s.
- Utilize insights from the tutorial discussion of interviews with older relatives and the lecture on the brief history of the internet.
- Single out one key website/service that was commonly used for this activity during that time.
- Blend in extracts/quotes from your own interview as well as visual materials from the Wayback Machine to illustrate the experience.
- Describe how the chosen activity is experienced in the present time.
- Draw insights from the tutorial discussion about our own experiences.
- Single out one contemporary platform that currently facilitates this activity.
- Explain the differences in the experience of the chosen activity compared to the past, highlighting key changes.
- Blend in a concise selection of your own image diary to illustrate the modern experience.
4. Platformisation and Concepts:
- Explain the concept of platformisation and how it has impacted various aspects of digital activities.
- Analyze the chosen contemporary platform in terms of datafication, commodification, and selection:
- Datafication: Describe how user data is collected, processed, and utilized by the platform to enhance the user experience or deliver targeted content.
- Commodification: Discuss how the platform monetizes user engagement or data and turns it into a marketable product or service.
- Selection: Explore how the platform curates and presents content to users based on algorithms and user behavior.
- Summarize the key points discussed in your paper.
- Reflect on the transformation of the chosen activity through platformisation and its implications for users.
6. Formatting and References:
- Write your paper in a clear and organized manner, following the example paper’s structure while ensuring originality.
- Use proper paragraphing, subheadings, and formatting guidelines (font type, size, line spacing) as specified.
- Ensure in-text citations and references adhere to the prescribed citation style (APA 7th edition).
- Utilize at least two credible sources for your research, apart from the lecture materials and tutorial discussions.
7. Word Limit:
- Aim to stay within the word limit of 1500 words, excluding references.
- Keep track of your word count to ensure it falls within the acceptable range.
8. Originality and Plagiarism:
- It’s crucial to develop your paper based on your own research and analysis.
- Avoid direct copying from the example paper or any other sources. Your work should be original and reflect your understanding.
9. Note on Platform Selection:
- Choose a contemporary platform for the chosen activity that hasn’t been discussed in the provided example paper.
- Ensure that you apply the concepts of datafication, commodification, and selection effectively to the chosen platform.
By following this structured approach and providing thoughtful analysis of each section, you’ll be able to craft a strong paper that demonstrates your understanding of platformisation and its impact on the chosen activity. Good luck with your assessment!
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While we have scored well for this assignment, we do not provide any sample assignment for this. If you’d like us to work on this, you can try our model assignment writing service.