MKT6017: The two assessments require you to create a 2000-word individual mid-semester formative creative report brief and an individual presentation pitch
Module / Subject / School:
MKT6017: Contemporary Advertising
Birmingham City University
There are two assessments.
Assessment One is a 2000-word individual mid-semester formative creative report brief analysing the context in which your chosen organization works, campaign objectives, an understanding of customers, including motivation, message strategy, and core message themes.
For a multinational organization of your choice, carry out an analysis of their current advertising campaigns with proposals and insights for your new campaign. Your report should include the context in which your chosen organization works, campaign objectives, and an understanding of customers, including motivation, message strategy and core message themes.
Assessment Two is an individual presentation pitch, demonstrating how you would implement your campaign, including examples of contemporary creative approaches and a media plan. A demonstration will be required regarding the scheduling of market research, advertising perspiration, reach or coverage, timely use of appropriate media, costing, and campaign evaluation.
You are an Account Manager for a leading advertising agency. Following your analysis of their current advertising campaign, the multinational organization you selected to study for Assignment One have now invited you to pitch for their advertising account. Your pitch needs to cover all stakeholders.
What we score:
Our Writer’s Comment
These 2 individual assignments will look into your ability to critically evaluate the strategies used by organisations to promote their products and services through creative advertising and develop an advertising campaign for a professional industry audience.
To get full marks in Assessment One, you must be able to analyse the context of your chosen organization and campaign objectives, as well as recognise and understand customer behaviour. In this assignment, you must ensure that you make a great attempt in using academic theory, frameworks, and models to support your thoughts whenever possible. Also, note that your analysis will serve as the basis for drafting your new campaign brief. This will be of great guide in preparing for your pitch in Assessment Two.
Assessment Two entails you to research and identify the stakeholders, showing credible sources of positioning relevant to the targets. What you need to do to get a high score for this assessment is to create a well-planned strategy that fits target segments in the majority of aspects. Keep in mind that a big chunk of your grade for this assessment will be based on your creative approach, appeal, and action.
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