MKT6003: This assignment aims to help the students in achieving an understanding and critical awareness of the issues, problems and practices that characterise digital marketing management

Module / Subject / School:

MKT6003: Digital Marketing Strategy

Birmingham City University

Requirements: 

The assessment for this module is by coursework and consists of an individual Digital Marketing Strategy project report (100%) related to the impact that the Internet and other Digital Marketing tools has on the elements of the Marketing Mix of a chosen product or organisation. You are required to submit a report of 3000 words (not including: title page, executive summary, references and appendices) via e-submission. You should note that the assignment integrates lectures/seminars with the coursework task, and gives you the opportunity, through reading, research, and knowledge sharing to prepare for a Digital Marketing role upon graduation.

Project Details:

You are required to submit a 3000 words report (not including: title page, executive summary, references and appendices) by the submission deadline. Choose an e-commerce/e-business1 and analyze the following of your chosen organization: –

1. Analyze the E-Environment (Owned, Paid & Earned) for your chosen organization
2. Identify and classify the nature of existing online customers for your chosen e-commercee-business
3. Summarize the Strengths and Weaknesses of your chosen organization’s digital Marketing strategy.
4. Recommend alternative digital marketing strategies to increase market share and sustainability for your chosen organization

What we score:

72%

Our Writer’s Comment 

As this module aims to provide students with the knowledge needed to develop a conceptual understanding of Digital Marketing Strategies, you must show them that you have a good understanding of the concepts of digital marketing strategies. Failure to demonstrate this through the assessment, creating a Digital Marketing Strategy project report, will lead to unwanted low marks. In your report, see to it that you have applied digital marketing techniques by examining the different sorts of activities. Students must be able to assess, in a critical manner, the way that digital and traditional marketing strategies become dissimilar at a strategic level.

In addition to that, you will need to take note that you are creating a report in terms of the effects of the Internet and other Digital Marketing tools on the elements of the Marketing Mix of a product or organisation. Also, you must note that a 3000-word report is a bit lengthy, so you will need to have thorough planning when it comes to writing your report. It is easy for students to get lost in the process and end up writing a complicated and sometimes even confusing report. You can avoid this if you prepare adequately before starting to write it. As this assessment gives you the chance to prepare for Digital Marketing role upon graduation, make sure you apply the concepts and lessons learned from the module as it will actually benefit you in the long run.

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