MKT498: Briefly describe the company you are representing for this ECA to give context and background. Evaluate the different technologies that the company is utilising in its business operations. Selected Topics on Digital Transformation assignment

MKT498: Briefly describe the company you are representing for this ECA to give context and background. Evaluate the different technologies that the company is utilising in its business operations. Selected Topics on Digital Transformation assignment

Module / Subject / School:

MKT498 Selected Topics on Digital Transformation

Singapore University of Social Sciences


Section A (65 marks)

Answer all questions in this section.

Question 1:

Established by the Singapore’s Ministry of Defence (MINDEF), Digital Defence is one of the six pillars of Total Defence to guard against threats from the digital domain. The aim is to be “secure, alert and responsible online”. For this ECA, assume that you are part of your company’s task force to look into digital defence at the workplace.

Briefly describe the company you are representing for this ECA to give context and background. Evaluate the different technologies that the company is utilising in its business operations. (15 marks)

Question 2

In 2017, computer hardware company, Hewlett-Packard introduced the first of a series of global initiatives[1] to elevate awareness of the security risks facing businesses and consumers. It kicked off with award-winning Hollywood actor Christian Slater starring in HP Studios’ web series, “The Wolf” on YouTube (https://youtu.be/6UBR_XE5IN0), which highlighted how corporate networks can be hacked and what companies must do to protect themselves.

Fast forward to present day, PwC’s Digital Trust Insights Survey 2021[2] revealed that more than 50% of Singapore companies surveyed are prioritising accelerated digitalisation (eg e[1]commerce models, direct to consumer, new business models, virtual workforce) in the immediate future.

One of the biggest impacts of such accelerated digitalisation is the potential surge in digital attacks and cyber threats. Remote work set-ups, accomplished hastily to enable business continuity, have brought increased exposure and threats.

The threats with the most potential impact in areas where cyber incidents occurred were through mobile device exploitation, followed by phishing, further highlighting the vulnerability to threats resulting from human error or negligence (employee exploitation). This is no surprise given our accelerated digitalisation and rapid adoption of cloud and IoT in Singapore.

Propose a plan recommending ideas for how your company could adopt artificial intelligence and/or other relevant digital technologies to enhance cybersecurity at the workplace.

[1] https://press.hp.com/us/en/press-releases/2017/hp-studios-casts-christian-slater-as-hacker[1]in-branded-cybersecu.html

[2] https://www.pwc.com/sg/en/publications/assets/page/digital-trust-insights-survey-2021- singapore-findings.pdf (20 marks

Question 3

The “new normal” in a post-pandemic corporate world is a literal 24/7 work culture. Company leaders and Human Resource departments have recognised that, regardless of whether their staff are working physically at the office or remotely from home, many are working overtime more than ever.

With increased digitalisation, cyber bullying is also steadily increasing – not just amongst children and teens, but amongst adults too, both in our professional and personal lives.

Cyber bullying is any form of harassment or bullying that takes place online or through the use of electronic devices.

In a 2019 study conducted by Kantar, the study showed that Singapore was identified as one of the countries with the highest level of workplace bullying, with almost a quarter of Singaporeans claiming to have been bullied in the workplace.

Part of digital defence is to ensure that the office is a safe environment to work in. This means advocating for all employees to enjoy good mental health, work-life balance, and a sense of job fulfilment.

  • Examine three (3) possible ways in which cyberbullying might take place at the workplace. (15 marks)
  • Recommend three (3) ideas for how you would address cyberbullying at the workplace. (15 marks)

Section B (25 marks)

Based on Question 1 to 3, prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that the format is in .mp4. (25 marks)

Section C (10 marks)

Prepare a set of PowerPoint presentation upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to Canvas. (10 marks)

What we score:


Our Writer’s Comment 

This assignment tests students on their understanding of the concepts.

Based on the assignment requirements provided, here are some comments to help students score well on this assignment:

Section A:

Question 1:

  1. Providing Context: Advise students to start by clearly describing the company they are representing for the ECA. Emphasize the importance of providing sufficient context and background to set the stage for the evaluation of the company’s technologies.
  2. Thorough Evaluation: Encourage students to conduct a thorough evaluation of the different technologies the company utilizes in its business operations. Remind them to analyze how these technologies contribute to digital defense and safeguarding against threats from the digital domain.

Question 2:

  1. Understanding the Impact: Advise students to begin by understanding the impact of accelerated digitalization on cybersecurity. They should review current trends and research, such as the PwC Digital Trust Insights Survey 2021, to gain insights into the challenges organizations face.
  2. Tailored Recommendations: Encourage students to propose a plan that specifically addresses their company’s needs and challenges. They should recommend relevant artificial intelligence and digital technologies that align with their company’s cybersecurity requirements.

Question 3:

  1. Identifying Potential Cyberbullying Instances: Guide students to identify possible ways in which cyberbullying might occur in the workplace. Encourage them to consider various scenarios, such as online harassment through emails, instant messaging, or social media platforms.
  2. Comprehensive Solutions: Remind students that addressing cyberbullying requires a comprehensive approach. They should propose ideas that promote a safe and supportive work environment, emphasizing mental health, work-life balance, and job fulfillment.

Section B:

  1. Engaging Presentation: Advise students to create a video presentation that is engaging, concise, and well-structured. They should focus on key points from each question and present their ideas confidently within the given time frame (3-6 minutes).
  2. Visual Aids: Encourage students to use visual aids, such as slides or graphics, to enhance the presentation. Visual elements can help illustrate complex ideas and make the content more memorable.

Section C:

  1. PowerPoint Presentation Clarity: Highlight the importance of creating a clear and organized PowerPoint presentation. Remind students to use bullet points, headings, and visuals to convey information effectively.
  2. Conversion to PDF: Remind students to convert their PowerPoint presentation to PDF before submission. This ensures that the format remains consistent, and evaluators can easily review the content.


  1. Thorough Research: Stress the significance of conducting thorough research for each question. Encourage students to use reliable sources, such as academic articles, industry reports, and reputable websites, to support their arguments and recommendations.
  2. Originality and Critical Thinking: Remind students to present original ideas and demonstrate critical thinking in their analysis and proposals. Encourage them to go beyond surface-level solutions and explore innovative approaches.
  3. Cohesive Group Effort: Emphasize the importance of effective group collaboration. All members should contribute meaningfully to the assignment, and individual contributions should be clearly documented.

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Sample Assignment

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