MKT11445: Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Building and Marketing High Performance Organisations assignment

Module / Subject / School:

MKT11445 Building and Marketing High Performance Organisations

Edinburgh Napier University

Requirements: 

Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organization:

Criterion 3: Engaging Stakeholders
Discuss how the sustainable relationships with partners & suppliers (3.5) build within the company.

Criterion 4 – Creating Sustainable Value
Critically evaluate the key processes required to deliver the value (4.3).

Criterion 5 – Driving Performance & Transformation
1. Analyse how the company develops new product and evaluate whether the company utilises technology (5.3)?
2. Based on your analysis, recommend one Operations OR Supply Chain Management strategy that the chosen organisation could pursue to drive business excellence. Apply RADAR framework to your recommendation

Marks will be awarded for structure, presentation (including executive summary), and quality of references

What we score:

76%

Our Writer’s Comment 

This assignment tests students on their understanding of EFQM Business Excellence model.

Based on the assignment requirements provided, here are some comments to help students score well on this assignment:

1. Application of EFQM Business Excellence model: The assignment requires students to apply the EFQM Business Excellence model to an organization in the food industry of choice. Emphasize the importance of selecting a suitable organization and understanding the key principles and criteria of the EFQM model. Analyze the organization’s performance and identify strengths and areas for improvement based on the model’s criteria.
2. Criterion 3: Engaging Stakeholders: Discuss how the chosen organization builds sustainable relationships with partners and suppliers (3.5) within the company. Explore the strategies and practices employed by the organization to establish and maintain strong stakeholder relationships. Link these practices to relevant theories and concepts learned in the module.
3. Criterion 4: Creating Sustainable Value: Critically evaluate the key processes required to deliver value (4.3) within the chosen organization. Assess how the organization identifies, creates, and delivers value to its customers and stakeholders. Analyze the organization’s value creation processes and assess effectiveness. Support evaluation with relevant theories and concepts from the module.
4. Criterion 5: Driving Performance & Transformation: a) Analyzing new product development: Analyze how the chosen organization develops new products and evaluate whether technology is utilized (5.3). Assess the organization’s innovation processes, technological capabilities, and impact on product development. Discuss the role of technology in enhancing innovation and product offerings. b) Recommending an Operations or Supply Chain Management strategy: Based on analysis, recommend one strategy that the organization could pursue to drive business excellence in Operations or Supply Chain Management. Apply the RADAR framework (Results, Approach, Deployment, Assessment, and Review) to support the recommendation. Consider the organization’s specific context and link the strategy to the EFQM model’s principles.
5. Structure, presentation, and quality of references: Emphasize the importance of a well-structured assignment that includes an executive summary. Present the analysis, findings, and recommendations in a clear and organized manner. Provide a list of high-quality references to support the arguments and analysis. Use a combination of academic sources, industry reports, and credible publications.

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Sample Assignment

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