MKT11445 2022-3 TR1 001: Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Building and Marketing High Performing Organisations assignment
Module / Subject / School:
MKT11445 2022-3 TR1 001 – Building and Marketing High Performing Organisations
Edinburgh Napier University
1. Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice in the food industry. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation (45%):
Criterion 3: Engaging Stakeholders
Discuss how the sustainable relationships with partners & suppliers (3.5) build within the company.
Criterion 4 – Creating Sustainable Value
Critically evaluate the key processes required to deliver the value (4.3).
Criterion 5 – Driving Performance & Transformation
Analyse how the company develops new product and evaluate whether the company utilises technology (5.3)?
2. Based on your analysis, recommend one Operations OR Supply Chain Management strategy that the chosen organisation could pursue to drive business excellence. Apply RADAR framework to your recommendation (45%).
Marks will be awarded for structure, presentation (including executive summary), and quality of references (10%).
Note: You should draw on relevant theory, concepts and principles learnt on the module throughout the report.
Advice on the practical application of theory
There is an expectation that you go beyond learning gained on the BMHPO module. This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).
You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. There are no marks for detailed background to the company. You are being assessed on your reflections, interpretation, and application of theory in practice and analytical reasoning using accepted academic practice and literature.
What we score:
Our Writer’s Comment
This assignment tests students on their understanding of the EFQM Business Excellence model.
Based on the assignment requirements provided, here are some comments to help students score well on this assignment:
- Make sure you choose an organization in the food industry that you are genuinely interested in and have access to enough information for a comprehensive analysis.
- When applying the EFQM Business Excellence model to the chosen organization, ensure that you demonstrate a clear understanding of the relevant theory and concepts learned in the module. Connect the model’s criteria to specific aspects of the organization’s operations, processes, and performance.
Criterion 3: Engaging Stakeholders:
- When discussing sustainable relationships with partners and suppliers, provide specific examples from the chosen organization. Explain how these relationships are built, maintained, and contribute to the company’s overall success.
- Analyze the benefits of these sustainable relationships and their impact on the organization’s competitiveness and long-term growth.
Criterion 4 – Creating Sustainable Value:
- Critically evaluate the key processes required to deliver value in the chosen organization. Consider aspects such as product development, quality control, and customer satisfaction.
- Support your evaluation with relevant data and examples from the organization to demonstrate the strengths and areas for improvement in their value delivery processes.
Criterion 5 – Driving Performance & Transformation:
- When analyzing how the company develops new products, consider the innovation process, market research, and customer feedback. Evaluate how effectively the organization introduces new products to the market.
- Evaluate the company’s utilization of technology in its operations and product development. Discuss how technology adoption impacts the company’s performance and competitive advantage.
Recommendation and RADAR Framework:
- Based on your analysis, recommend one Operations or Supply Chain Management strategy that aligns with the organization’s strengths and addresses areas for improvement. Justify your recommendation with evidence from your analysis.
- When applying the RADAR framework to your recommendation, explain how the chosen strategy aligns with the organization’s results, approaches, deployment, and assessment of its business processes.
- Ensure that you conduct thorough research beyond the module’s learning to support your analysis and recommendations. Rely on credible sources such as journal articles, industry reports, and other academic publications.
- Use proper referencing and citation practices to give credit to the sources you utilize in your assignment.
Executive Summary and Presentation:
- Craft a clear and concise executive summary that provides an overview of your analysis, key findings, and the recommended strategy.
- Pay attention to the structure and organization of your report. Present your ideas in a logical and coherent manner, with each section contributing to the overall flow of the assignment.
Quality of References:
- Use reputable and up-to-date references to support your arguments. This will enhance the credibility of your analysis and demonstrate your grasp of relevant literature.
- Be consistent with your referencing style throughout the report, adhering to the guidelines provided by your academic institution.
Overall, demonstrate a deep understanding of the theoretical concepts and principles relevant to the assignment. Use critical analysis and evidence-based reasoning to support your recommendations and ensure your report is well-structured, well-researched, and effectively presented.
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