Global Strategic Management: You will systematically compare and contrast the two chosen companies with regard to opportunities for developing corporate social responsibility initiatives and social and environmental innovations
Module / Subject / School:
Global Strategic Management
University of Roehampton
You will systematically compare and contrast the two chosen companies with regard to opportunities for developing corporate social responsibility initiatives and social and environmental innovations that can help to enhance their organisational success. Your strategic report should focus on two specific large global companies from the same sector/industry that have international operations. Your strategic report should:
Evaluate the external business environment and compare the dynamic capabilities of the two chosen companies. Contextualising (a) their relative competitiveness and (b) responses to the globalisation of markets and technology.
Critically analyse and compare their current CSR initiatives and social and environmental innovations, in the context of their international operations, pointing out the relative advantages and risks of these. Make sure you evaluate the different stakeholders involved in sustainability and compare three CSR initiatives of your choice, all initiated or in partnership with the chosen two global companies.
Assess and compare potential CSR strategies that enhance organisational success. Discuss the role of the sustainability offerings for a) long-term profitability and b) strategic partnering with society and governments in growth markets.
A further 10% is available for clarity, structure, grammar, correct Harvard referencing and overall professional presentation showing a clear report style.
What we score:
Our Writer’s Comment
In this assignment, you are required to make a strategic report with clear referencing and a professional presentation with appropriate tables or diagrams. In order to perform well and receive a high mark, you must apply the Strategy, International Business and CSR concepts, tools, theories, and analysis from the module to the organisations selected. Your output in this assignment will be assessed using the marking criteria provided in the ‘Instructions for assessment’ section as well as the marking rubric inserted in the Appendix section.
What students may struggle with in making this strategic report is failing to discuss the two selected companies in the relevant context, not addressing relative competitiveness and not addressing globalisation. You must address them in detail and in a well-structured manner so that your output can be considered quality work. In doing your report, you must put your effort into analysing how CSR strategies can improve policies and practices and enhance organisational success. In addition, your report must contain a great application of relevant strategy and CSR concepts and theories as well as a discussion of its risks and advantages.
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