ERC609: You are required to identify a strategic marketing plan for a company of your choice
Module / Subject / School:
ERCI609: Strategic Marketing Management
University of Chichester
Strategic Marketing Plan (50%) –2000 words
You are required to identify a strategic marketing plan for a company of your choice within the country of your choice’s for either supermarket or car industry. This will outline 2 objectives for the company, a chosen strategy and recommended changes to at least one element of the strategic marketing mix.
Marketing Plan Contents
- Executive summary
- Table of contents
- Situation analysis
- Marketing strategy
- Marketing tactics
- Financial projections
- Implementation controls
Marketing Plan Contents/Format
- Executive Summary (*most important part of the business plan)
- It is a summary of the entire business plan. It has toprovide information, without boring potential stakeholders
- Table of contents
- Situation Analysis (*has lots of sub-dimensions)
- Macro-environment situation –describes broad macro trends that bear on a product’s future
- Market situation –data on target market, size, and growth for past years and each segment. (*Data on customer needs, perceptions, and buying behavior trends)
- Competitive situation –major competitors described in terms of their size, goals, market share, product quality, marketing strategies
- (other dimensions)
What we score:
Our Writer’s Comment
This piece of assessment requires you to be able to recognise a strategic marketing plan for the company that you are interested in making a plan for. It must be within the country of your choice’s for either supermarket or car industry. What this will outline are 2 objectives for the company you’ve selected, as well as a strategy of your choosing and also some recommended changes to a minimum of one element of the strategic marketing mix. In doing this assignment, you must keep in mind that the objectives for the organisation you have picked are appropriate and well-developed. It is important that is has a solid and strong application to the current market. Students who fail to consider this get lower marks, so be sure to remember to do this.
The strategy you will be identifying for the organisation must be well-justified to an exceptional level and is aligned properly to the objectives you have decided to take. This is so that you will get a high quality output and receive high marks. Further, the strategic marketing mix you have picked must not only be highly suitable, but also very relevant to the strategy you have identified. Otherwise, your output in this assessment may not meet the necessary qualities to get good marks. Also, do not forget to present your work in a coherent and professional manner. Of course, getting good marks will require you to use good references that show a range and depth of research.
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