Contemporary Entrepreneurial Case Analysis of Health Engine

Contemporary Entrepreneurial Case Analysis of Health Engine

Module / Subject / School:

Requirements:

Entrepreneurial Frameworks

300 words

Instructions: Brief identification and application of entrepreneurship theories or concepts relevant to Health Engine’s case (to provide academic context).

Entrepreneurship Theories/ concepts to apply for the academic context of the analysis on Health Engine:

Discussed by lecturer:

Business Model Canvas
Value proposition canvas
Golden Circle Model
SIT Methods Model
Design Thinking Process model
- Empatise
- Define
- Ideate
  - pretotype
- Prototype
- Test

Not discussed by the lecturer but still relevant:

Concept of pain points and personas
TIM SAM SOM model

Criterion 1: Application of entrepreneurship theory to the case: Highly distinctive ability to apply entrepreneurial theory in context of the case; excellent articulation and execution. (4 marks)

Criterion 5: Subject knowledge, research, referencing, and communication skills: Highly distinctive ability to effectively communicate; exemplary standards (clarity, self-editing, format, articulation, expression, spelling, grammar, citations, proof reading, sentence composition, execution, etc). (3 marks)

Foundations for Successful Business Launch

600 words

Instructions: Outline the key managerial, operational, strategic, and structural requirements for a Health Engine’s successful business launch, considering local and international perspectives).

Theories/ concepts for this section:

STRATEGIC:

3 levels of strategy: Corporate strategy, Business Strategy, Functional Strategy
Michael Porter’s Generic Strategies
VRIO Model === Sustainable competitive advantage

OPERATIONAL & STRUCTURAL:

Business Model Canvas (esp. Key partners, key activities, key resources, channels, customer relationships, customer segments, revenue streams, value proposition)

MANAGERIAL/ LEADERSHIP:

Management principles
PLOC (Planning, organizing, leading, controlling)
Leadership effectiveness depending on the industry

Leadership style’s efficiency and engagement

Criterion 2: Describe the managerial, operational, strategic, and structural requirements for a new business launch (considering local and international perspectives): Highly distinctive ability to undertake entrepreneurial problem-solving in the context of the fundamental practical requirements for a new business launch; excellent articulation and execution. (10 marks)

Criterion 5: Subject knowledge, research, referencing, and communication skills: Highly distinctive ability to effectively communicate; exemplary standards (clarity, self-editing, format, articulation, expression, spelling, grammar, citations, proofreading, sentence composition, execution, etc.). (3 marks)

Entrepreneurial Decision-Making

300 words

Instructions: Critically analyse pertinent issues/factors, in the case of Health Engine, driving entrepreneurial decision-making (from concept to stewardship and return on investment).

Theories/ concepts that are relevant for this section:

Map of Entrepreneurial Decision-Making (see photo below)

Business environment analysis models such as PESTLE, SWOT, and Porter’s 5 Forces Model [Appendices section. Please reference it. For example, (see Appendix A) or As shown in Appendix A, …..]
Business Model Canvas particularly the Cost structure and revenue streams
Please include market research/ industry insights (please place the snapshot/ screenshot of the market research insights in the Appendices section)) relevant to the analysis. Look up database sites like IBISWorld.

Criterion 3: Analyse information and factors driving entrepreneurial decision making (from concept to stewardship and return on investment): Very distinctive analysis of issues/factors driving entrepreneurial decision making (from concept to stewardship and return on investment); excellent articulation and execution. (4 marks)

What we score:

73%

Our Writer’s Comment

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

1. Entrepreneurial Frameworks (300 words)

This section is all about briefly identifying and applying relevant entrepreneurial theories to the Health Engine case. Since you have limited space, focus on clarity and precision.

Business Model Canvas: Highlight how Health Engine defines key partners, customer segments, and its value proposition. Briefly discuss the value created for customers (e.g., access to healthcare services) and how it’s delivered through key activities and channels.
Value Proposition Canvas: Mention how Health Engine addresses customer “pain points” in healthcare, like convenience and accessibility. Emphasize the alignment between their services and customer needs.
Golden Circle Model: Explain why Health Engine exists (e.g., to simplify healthcare access), how they achieve it (technology and partnerships), and what they offer (online healthcare services).
Design Thinking Process: You could also briefly mention how Health Engine might have used design thinking—by empathizing with patient needs, prototyping their platform, and iterating to improve service delivery.

Tip: In this section, make sure you directly link each theory to the case study. Use specific examples from Health Engine to show how these frameworks are applied. Even though the word limit is tight, try to incorporate at least 2-3 references to academic sources to show depth.

2. Foundations for a Successful Business Launch (600 words)

Here, you’re expected to outline the key managerial, operational, strategic, and structural requirements for Health Engine’s business launch. Here’s how to tackle this:

Managerial/Leadership:

Apply PLOC (Planning, Organizing, Leading, Controlling). For example, how Health Engine’s leadership must plan the launch, organize resources, and lead teams effectively.
Discuss leadership styles—for Health Engine, a transformational leadership style could work well, driving innovation in healthcare technology. Also, highlight how effective leadership is crucial in guiding the organization through strategic decisions and growth.

Operational & Structural:

Use the Business Model Canvas to explore key resources, activities, and partners needed for a successful launch. For example, partnerships with healthcare providers and IT infrastructure are critical.
Mention the customer segments Health Engine is targeting (e.g., individuals seeking convenient healthcare services) and how they’ll maintain customer relationships.

Strategic:

Talk about corporate strategy—what’s Health Engine’s big-picture goal (e.g., scaling healthcare technology)?
Discuss Porter’s Generic Strategies—are they using differentiation (unique service offerings) or cost leadership (affordable healthcare access)?
Use the VRIO framework to analyze Health Engine’s sustainable competitive advantage. For example, discuss how their technology or partnerships might be valuable, rare, inimitable, and organized to create lasting value.

Tip: Use examples to show how Health Engine might need to tweak its strategies for local vs. international markets. If expanding globally, mention the need to adjust their approach to cater to different healthcare regulations and customer needs.

3. Entrepreneurial Decision-Making (300 words)

In this section, you need to critically analyze the factors driving decision-making for Health Engine, from the concept stage to return on investment (ROI).

Business Environment Analysis: Use PESTLE or SWOT to identify opportunities and challenges in the healthcare industry. For example, government regulations, technological advancements, or economic trends could influence Health Engine’s strategic decisions. Include a diagram in the appendix for clarity.
Business Model Canvas (Cost Structure and Revenue Streams): Explain Health Engine’s cost structure (e.g., IT infrastructure, partnerships) and how they generate revenue (e.g., subscription models, advertisements).
Return on Investment (ROI): Discuss how Health Engine’s decisions aim to maximize ROI by improving service efficiency, reducing costs, and expanding their user base.

Tip: Include market research or industry insights to back up your points. For example, data from healthcare industry reports can provide a solid basis for discussing how trends are shaping Health Engine’s decision-making process.

General Tips to Improve Your Score:

Link theory directly to the case: Make sure every theoretical framework you mention is directly applied to Health Engine’s specific situation.
Use clear, concise language: Since word count is limited, be precise in your explanations. Avoid jargon and focus on clarity.
Include references and examples: Supporting your analysis with academic references and specific examples will show a deeper understanding of the subject.
Use diagrams: Diagrams like the Business Model Canvas or SWOT analysis can help explain your points more clearly. Just make sure to reference them properly and link them to your analysis.
Focus on strategic insights: Demonstrate how the strategies you recommend will help Health Engine achieve long-term success, especially in a competitive healthcare market.

By sharpening your focus on how theories apply to Health Engine, backing up your points with research, and enhancing the clarity of your writing, you’ll be well on your way to boosting your score!

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