BUSI704: Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools
Module / Subject / School:
BUSI704: Integrated Communications
Wrexham Glyndwr University
Learning Outcomes Tested in this Assignment:
- Present critical insights of the components of the marketing communications mix and brand management.
- Design and evaluate an integrated marketing communications mix.
- Identify appropriate techniques and resources to build cross functional relationships.
- Critically evaluate communications role in delivering value to a range of stakeholders.
Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan.
Format for BUS1704 Integrated Communications Assignment 1
1.0 Introduction (about 70 words)
2.0 Current Approach to Integrated Communications (about 1,200words)
3.0 Techniques and Resources to Build Cross Functional Relationship (about 250 words)
4.0 Evaluation of the Role of Communications in Delivering Value to Stakeholders (about 250words)
5.0 Practical Application of Communication Tools (about 570 words)
6.0 Marketing Communications Plan (about 570 words)
7.0 Summary (about 90 words)
What we score:
Our Writer’s Comment
The report you will need to prepare should focus on the practical application of communication tools and how to develop a relevant marketing communications plan. In order to receive good marks, students doing this assignment must remember that choosing the right organisation also impacts the report that they will be creating. If a student does not do enough research and they do not have a good idea of the operations occurring in the company, then they may fail in giving a report that has value in terms of improving their communication tools and marketing strategies.
It must also be noted that the report needs to have a good structure in order for the ideas to flow smoothly and in an organised manner. It can be hard for both students and the instructor if the format of the report is not followed. Students may take more time than needed if the contents of the page are not in order. The instructor could also take points off your mark because of the unorganized content. Make sure to include techniques and resources that will enable the company to build cross-functional relationships. You will also need to write about the role of communications in delivering value to their stakeholders and evaluate them critically. After identifying the communication tools to use, you must discuss how they can be applied directly to the company’s communication strategies. Keep in mind also that you will need to create a concise marketing communications plan right after.
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