BUSI704: Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools
Module / Subject / School:
BUSI704: Integrated Communications
Wrexham Glyndwr University
- Electronic copy of assignment must be submitted through Turnitin. Paper copy not required
- 10% of marks are awarded for satisfactory use of language and/or good presentation.
- 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
- Students should ensure that they comply with Glyndwr University’s plagiarism policy.
- Students should make correct use of the Harvard referencing method.
Learning Outcomes Tested in this Assignment :
- Present critical insights of the components of the marketing communications mix and brand management.
- Design and evaluate an integrated marketing communications mix.
- Identify appropriate techniques and resources to build cross functional relationships.
- Critically evaluate communications role in delivering value to a range of stakeholders
Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally). All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board
MBA Integrated Communication Assignment 1
Prepare an individual report based on the organisation of your choice, which focuses on the practical application of communication tools and, develop a relevant marketing communications plan.
What we score:
Our Writer’s Comment
For assignment 1 of this module, you will need to prepare an individual report. It must be based on the organisation that you would like to report on. Carefully choose one that you are confident in reporting about, or at least familiar with so that you will have an easier time preparing and creating the report itself. Students doing this piece of assignment must remember that the individual report must be focused on the practical application of communication tools. In addition, there must be a well-developed and relevant marketing communications plan present in the report.
A couple more things that you must keep in mind for the assessment is that you must be able to undertake a review of the organisation’s current approach to integrated communications, that will be received by a range of stakeholders. In designing and making an evaluation for an integrated marketing communications mix, remember that it should be relevant to the scenario for the integrated communications assignment. Moreover, to get high marks for the assessment, do not forget that you must be able to recognize the suitable techniques and resources. These will be utilised to build cross-functional relationships and evaluate communication’s role in delivering value to a scope of stakeholders. Another thing, you must use only authentic and academic sources to support each section of your work. Lastly, be sure to present your work with a business-like standard. Include an introduction and a summary of your work.
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