BUS490: Propose a business-level strategy, global market and sustainable solutions ( renewable energy + integrated urban solutions ) for an organisation. Contemporary Business Strategy assignment

BUS490: Propose a business-level strategy, global market and sustainable solutions ( renewable energy + integrated urban solutions ) for an organisation. Contemporary Business Strategy assignment

Module / Subject / School:

BUS490 Contemporary Business Strategy

Singapore University of Social Sciences


  1. Propose a business-level strategy, global market and sustainable solutions ( renewable energy + integrated urban solutions ) for an organisation

Report Structure

Executive Summary
A brief introduction of the organisation and the issues/opportunities that the organisation faces, followed by brief statements about possible strategies

1) Case Background
Introduction (Introducing the organisation, its activities, its history, its industry)

External analysis
• General environment – PESTEL (political, economic, social, technical, environmental, legal) factors
• Specific environment – Industry analysis, Market analysis, Competitor analysis.
Internal analysis
• Resources and capabilities analysis (Key resources analysis and assessment, Key capabilities analysis and assessment, Financial analysis, Operational analysis, Value  chain analysis, etc.)

Business model analysis (Apply the business model canvas framework to analyse the organisation’s business model (focusing on the major business if the organisation has multiple businesses))
1) Customer Segment
2) Value Proposition
3) Distribution Channels
4) Customer Relationship
5) Revenue Streams
6) Key Resources
7) Key Activities
8) Key Partners
9) Cost Structure

Synthesis of analysis: SWOT (Strengths, Weaknesses, Opportunities, Threats)

2) Issues/Opportunities and Strategies
Identification of the strategic issues/opportunities (based on previous external and internal analyses, provide analysis on the impact of the issues on the long-term sustainability of the organisation) Recommended strategies
• Proposed strategies (Careful attention should be devoted to the focus and various levels of strategy)
• Strategy evaluation (Provide analysis of the suitability, acceptability, and feasibility of the proposed strategies)
• Strategy implementation (Provide brief information/discussion as to how these strategies will be implemented, e.g., key resources and capabilities required, organisational structure and culture, internal operations and systems, etc.)

3) Conclusion
Reference List
Appendix (financial statements, operational statistics, and other relevant information about both external factors and internal factors)

What we score:


Our Writer’s Comment 

This assignment tests students on their understanding business-level strategies.

To score well on this assignment, you should follow a clear and structured approach. Here are some tips to help you succeed:

Executive Summary:

  • Start with a brief introduction of the organization, outlining its activities and history.
  • Summarize the key issues or opportunities that the organization is facing.
  • Provide a concise overview of potential strategies that can be considered.
  1. Case Background: Introduction:
  • Introduce the organization, including its activities, history, and the industry it operates in.

Analysis: External Analysis:

  • Conduct a PESTEL analysis, examining the political, economic, social, technical, environmental, and legal factors that impact the organization.
  • Perform an industry analysis, market analysis, and competitor analysis to gain insights into the external environment.

Internal Analysis:

  • Analyze the organization’s resources and capabilities, assessing key resources, capabilities, financials, operations, and value chain analysis.

Business Model Analysis:

  • Apply the business model canvas framework to analyze the organization’s business model.
  • Evaluate each component of the canvas, including customer segments, value proposition, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

Synthesis of Analysis:

  • Summarize the findings from the external and internal analysis in a SWOT analysis, highlighting the organization’s strengths, weaknesses, opportunities, and threats.
  1. Issues/Opportunities and Strategies:
  • Identify the strategic issues and opportunities based on the previous analysis.
  • Analyze the long-term sustainability implications of these issues and opportunities for the organization.
  • Recommend specific strategies that address the identified issues and leverage the opportunities.
  • Provide a thorough analysis of the proposed strategies, considering their suitability, acceptability, and feasibility.
  • Discuss the implementation of the strategies, including the key resources, capabilities, organizational structure, culture, and internal operations.
  1. Conclusion:
  • Summarize the main points discussed in the report, highlighting the key strategies recommended for the organization’s business-level strategy, global market, and sustainable solutions.

Reference List:

  • Include a comprehensive list of references cited in the report, following the appropriate citation style (e.g., APA).


  • Attach relevant supporting documents such as financial statements, operational statistics, and any other pertinent information about external and internal factors.

Ensure that your report is well-structured, clearly organized, and written in a formal and concise manner. Use appropriate headings and subheadings to guide the reader through your analysis. Support your arguments with evidence from credible sources and provide proper in-text citations and a reference list.

By following these guidelines and demonstrating a thorough understanding of the organization’s context and applying relevant frameworks and analysis techniques, you can achieve a high score on this assignment.

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Sample Assignment

While we have scored well for this assignment, we do not provide any sample assignment for this. If you’d like us to work on this, you can try our model assignment writing service.

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