BUS1704: Undertake a review of your chosen organisation’s current approach to integrated communications received by a range of stakeholders

Module / Subject / School:

BUS1704: Integrated Communications

Wrexham Glyndwr University

Requirements: 

Assignment 2

Undertake a review of your chosen organisation’s current approach to integrated communications received by a range of stakeholders, in the form of a presentation.

Presentation 20 minutes in total, allowing for 5 minutes of questions at the end.

Learning Outcomes Tested in this Assignment:

1. Present critical insights of the components of the marketing communications mix and brand management.
2. Design and evaluate an integrated marketing communications mix.
3. Identify appropriate techniques and resources to build cross functional relationships.
4. Critically evaluate communications role in delivering value to a range of stakeholders.

Notes for students:

1. Electronic copy of assignment must be submitted through Turnitin. Paper copy not required
2. 10% of marks are awarded for satisfactory use of language and/or good presentation.
3. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.
4. Students should ensure that they comply with Glyndwr University’s plagiarism policy.
5. Students should make correct use of the Harvard referencing method.

What we score:

76%

Our Writer’s Comment 

For the second assignment, you are required to create a presentation showing a review of the approach of the organisation when it comes to integrated communications received by a variety of stakeholders. Since this particular assessment is a timed presentation, you must thoughtfully work on it. This will entail a lot of preparation and polishing to present your assignment concisely and maximise the time provided. It would also be a good idea for you to prepare for the questions that might be asked during the 5 minutes allotted for questions at the end of your presentation.

In the presentation you will be making, it is expected that you specifically show your critical insights into the components of the marketing communications mix and brand management. Also, your presentation must include a design and evaluation of a marketing communications mix that is already integrated. You must not forget to recognise which techniques and resources that are most suitable in order to successfully build cross functional relationships. And finally, you must make an effort to display a critical evaluation of the role of communications in providing value to the range of stakeholders.

In this type of assessment, you must see to it that you are able to create a comprehensive presentation by using appropriate terms and satisfactory use of language. This accounts to ten percent of the total marks you will receive, so it will be a good idea to consider this when preparing your presentation.

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