BMGT3001S: (Corporate and competitive Strategy)

Module / Subject / School:

BMGT3001S: Corporate and competitive Strategy

Requirements: 

Company: The company you’re currently working for or a company you have worked for in the past.  If you have used the same company for another module, please let us know.

Part 1 of the project: A strategy paper

The paper shall include the following:

Title Page

Introduction: Tell us what your topic is, why it is important, and how you intend to structure your paper.

External Analysis: Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive, economic, political, cultural, technological, or legal forces or actors? Who are the firm’s present/future stakeholders? Use these questions to develop list of opportunities and threats and briefly discuss why each is important. 

Internal Analysis: What are the firm’s sources of competitive advantage? Has the firm approached strategic management in a way that leverages its competitive advantage and/or potential for success? Does the firm follow a strategy appropriate for the matrix of environmental forces?  Use these questions, and others, to develop a list of strengths and weaknesses and briefly discuss why each is important

What we score:

79%

Our Writer’s Comment 

This assignment is designed to assess students’ understanding of business practices.

To secure an A+ grade, adhere to these guidelines and make sure your work aligns with the grading criteria:

Title Page

This is straightforward but don’t underestimate its importance. Make sure your title reflects both the company and the focus of your strategy paper. Keep it clear and professional.

Introduction

Here’s where you set the stage. You want to clearly explain what your paper is about, why it’s important, and how you’re going to approach it. Imagine you’re giving a roadmap to someone unfamiliar with the company or the context. For example, you could say something like, “This paper will focus on XYZ Company and its strategy in dealing with technological changes in the industry. The analysis will cover external and internal factors, ending with recommendations for the future.” Make sure you outline the structure here, so the reader knows exactly what to expect.

External Analysis

For this section, think about the forces outside the company that could impact it. Focus on the most relevant environmental forces. Are technological advances a key factor in the industry? Maybe economic or political factors are driving change. You should mention current and future stakeholders like customers, suppliers, government bodies, and competitors.

A good way to approach this is to create a list of opportunities and threats, then explain why each is significant. For example, if you’re analyzing a tech company, one opportunity could be expanding into AI-driven services, and a threat might be cybersecurity risks. Explain why these matter and how they could influence the company’s future strategy.

Internal Analysis

Here, dig deep into the company’s internal strengths and weaknesses. What gives the company a competitive edge? It could be things like its brand reputation, operational efficiency, or strong R&D. You’ll want to ask if the company has aligned its strategy with these strengths—does it take advantage of them or overlook them?

At the same time, identify weaknesses. Be honest but constructive. Maybe the company struggles with adapting to new technology or has weak global supply chains. Discuss how these weaknesses affect its competitiveness.

When listing strengths and weaknesses, don’t just name them—explain why they’re important and how they impact the firm’s success. Is there a misalignment between the company’s strategy and the external environment? That’s important to note as well.

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Sample Assignment

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