BM4369: You are required to reflect and write about the new marketing approaches of ONE (1) company/brand that you have patronised
Module / Subject / School:
BM4369: Social Customer Relationship Management
You are required to reflect and write about the new marketing approaches of ONE (1) company/brand that you have patronised.
a. In your write-up, please include the following sections:
- Executive Summary
- Company/brand introduction, including description of the company, nature of business, product/service, channels, and target market
- Brief scope of the report
- Summary of analysis
- Review of marketing approaches
- Identification of TWO (2) new marketing approaches that have been implemented by the company, with relevant explanation and examples to support the approaches identified
- Identification of the relevant CRM purpose(s) for each new marketing approach, with an analysis of the effectiveness of the company’s activities to attain the CRM purpose(s).
- Social CRM analysis
- Listing of the current social media platforms utilised by the company
- Description (with supporting examples) of how the company’s social media platform(s) is/are being used for each of the TWO (2) new marketing approaches identified
- Analysis of the effectiveness of how the company utilises its existing social media platform
b. Students are required to research and use Social CRM-related or any other relevant concepts/ theories to support the discussions.
c. Support your analysis and recommendations with additional research, concepts, and theories.
What we score:
Our Writer’s Comment
What you have to do in order to get a high mark for this assessment is to be able to demonstrate a clear understanding of the purpose of the report. You must be able to comprehensively describe the company, the product or service channel, and the target market. If one of these is missing, it may affect your grade and the quality of your output. You also need to accurately identify the new marketing approaches with a comprehensive explanation and some examples to support it. Along with that, you will need to be able to identify the pertinent CRM purpose together with effective theories and concepts to support it.
Moreover, you must include a comprehensive listing of the social media platforms that are presently in operation. Keep in mind that a detailed description with solid examples will be needed to explain how the social media platforms of the company are used for the new identified marketing approaches. You also have to analyse how effective the company uses it.
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