A2359C: (Pharmaceutical Sales and Marketing Project) Your teammates and you are in the marketing team for a company. The marketing team is in charge of devising and implementing strategies to promote brand awareness, with the aim of driving sales for the organisation’s product.

Module / Subject / School:

A2359C: Pharmaceutical Sales and Marketing Project

Requirements: 

76%

Our Writer’s Comment 

Based on the assignment requirements provided, here are some comments to help students score well on this assignment:

Start with a concise and informative background of your company. Highlight the company’s role in the distribution channel—whether it’s as a manufacturer, distributor, or retailer—making sure this sets up your discussion of the product.

When describing the product, focus on its key features and why they matter to your target market. Clearly state the legal classification (e.g., prescription-only medicine, over-the-counter, etc.) and mention the specific regulatory act governing its advertising. This will demonstrate your understanding of the legal framework, which is crucial in the pharmaceutical industry.

Next, for the marketing mix (4Ps), go beyond just listing the elements. Discuss each P—Product, Price, Place, and Promotion—in detail, explaining how they fit together to create a cohesive strategy. For example, if you’re promoting a new over-the-counter medication, how will its pricing strategy make it competitive? What sales promotion activities will you use to drive awareness? Be specific about the tactics and strategies, and link them back to the overall goal of increasing sales and brand awareness.

For the SWOT analysis, be thorough and realistic. Identify genuine strengths and weaknesses in the product and your proposed strategy, as well as opportunities and threats in the market. This analysis should tie back to your marketing strategy, showing that you’ve considered both the internal and external factors that could impact your success.

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